Content Management Systems—Does your team need a CMS?

When we think developers, programming and coding are the first skills that come to mind. Content marketers, on the other hand, surely may not have the same skillset as developers as they specialize in creating B2B or B2C content for targeted audiences. Now, imagine if developers and content creators could coexist in a space where they teamed up to build beautiful websites...

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Understand the CMS platform

Understanding the right content management system (CMS) for your team is a very complex process—this is a decision that needs a set criterion, extensive research, and time. Before your business even gets to the decision making phase, understanding a CMS platform is essential. Learn how it works and why your business can reap the benefits of adding a CMS to your web stack in under 5 minutes.

 

What is a content management system (CMS)?

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A content management system is a software application or a set of programs that are used to manage the entirety of a website’s digital content. This system is made for a user-friendly experience, allowing website creators and owners to be at the forefront of all operations.

 

Webstacks explains a CMS

A content management system is a link between content creators and developers, giving each more bandwidth and flexibility to do more. In the industry today, websites are constantly updated no matter what—whether it is for technical issues or trend purposes. With this in mind, there are two main problems that organizations can avoid by having a CMS in their web stack. Let me explain.

 

Problem #1:

If your organization has no in-house developers, then outsourcing might be the first solution, right? However, the coding is done by this outsourced developer, meaning that only this person has the key to make any necessary changes. Your team can then find themselves stuck in a situation where the website needs to be updated ASAP, but the developer who has access to the interface is available the following week. This is a loss of time that is devastating to any organization in a digital world that is changing regularly.

 

Problem #2:

If your organization or team is small (in other words a start-up) then hiring a web developer and maintaining their salary may not be the best solution. Outsourcing may also be overstepping the budget, depending on whether the capital is available or not. Regardless, small organizations will also face problem #1 while incurring salary costs that they can’t afford.

 

How can a CMS build collaboration?

 

Coding is tamed at last

A CMS was built to fill the void of having no or little programming experience. Developers can build websites without the pain of having to use HTML, CSS, or other coding programs to build it from scratch. Not having to custom code saves time and also sets up your content team for success.

 

Collaboration and access has never been so easy

The development and content team must have constant communication to create web content that is understood and visually appealing. Because CMS stores all of your online content in one safe space, it is easily accessible to any members on your team. Developers are no longer needed to give access to content creators for them to add or change content—problem #1and #2 is resolved.

 

SEO optimization tactics

Using a CMS can increase organic traffic to your site through SEO tactics. SEO helps optimize your website, providing search-friendly site titles and meta-descriptions that make for a simple, yet effective SEO strategy. A majority of B2B searches start with an online search, therefore the SEO tactics provided by a CMS can give your developers and content creators an edge when generating leads.

 

An established brand identity

Having templates and themes that are built-and-ready to use will save your team time from having to come up with a template from scratch. Now that your team can spend less time on building templates for the website, developers and content marketers can focus on adding valuable content to the website. Maintaining your brand is easier with a CMS because your team can now focus on attracting and retaining visitors to your website, spending less time outsourcing, requesting permission or coding from scratch.

 

Start using a CMS

WordPress CMS

Building a foundation for your developers and content marketers is crucial for maintaining communication between both parties. Wasting time for lack of communication and connection between a developer and content creator is detrimental to the foundation of your website, as well as the growth of your organization. Start looking into platforms such as WordPress, Contentful, and HubSpot to form an inviting creative experience for your team and a great UX for end-users. Be sure to check out our last blog post in which I compare 3 CMS platforms.

Looking for more on CMS?

Learn about a variety of CMS platforms on our website and future blog posts.
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