The #1 Software for Home and Commercial Services

17 %

Increase in Conversion Rate

5 %

Increase in Click-through Rates

5 %

Increase in Click-through Rates
Challenge

ServiceTitan is an all-in-one software solution for the home service industry. ServiceTitan's helps business owners drive growth by increasing customer satisfaction, improving business operations and boosting revenue.ServiceTitan was seeking a partner to help manage their digital strategy and implement a rigorous optimization program  to drive conversions.

  • Increase in overall conversion rate of demo request 
  • Drive continuous, sustainable growth for their digital strategy
  • Build a culture of experimentation at ServiceTitan
Solution

Re-engineer the ServiceTitan customer experience by implementing data analytics tools to ease customer struggle, reduce friction and fine tune the user experience to generate more revenue.

  • Source Webstacks as an experimentation partner to provide strategic support and staff augmentation
  • Quick launch of data-driven A/B tests to generate lift and company-wide buy-in
  • Continuous improvement strategy developed around generating revenue through conversion rate optimization
Results

The result is a tangible culture of experimentation that’s fueling the company’s digital growth strategy.

  • Back-to-back winning experiments, resulting in double digit conversion rate lift
  • Increase buy-in for conversion rate optimization

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