Conversion rate optimization is a top priority for B2B companies now more than ever. As the economic climate has sparked fears of a recession, B2B marketers are having to drive business growth with fewer resources. 

As strategies and tactics shift, more companies are looking at technologies like AI and A/B testing. A recent Salesforce report stated that 64% of companies use AI technology, and a survey of top marketers showed that 79% of CMOs will invest more in conversion rate optimization in 2023.

Therefore, conversion AI tools like Mutiny are rising in popularity because utilizing automation to increase conversion rates is a no-brainer when B2B companies have tighter resources.

What is Mutiny?

Mutiny is a conversion rate optimization platform that enables B2B companies to run highly customized campaigns for audience segments. There are multiple use cases for Mutiny, but the three primary use cases are: 

• Personalization campaigns 

• ABM campaigns (account-based marketing) 

• A/B split testing 

Mutiny removes the guesswork of creating conversion AI campaigns for audience segments from its simple-to-use what you see is what you get (WYSIWYG) editor. 

If you need to have more technical control, you have the option of shifting to a code editor that is built into the platform. 

Webstacks has partnered with Mutiny to leverage the platform's conversion optimization features to help our B2B clients generate more MQLs (marketing qualified leads) from their websites.

Webstacks builds Mutiny-compatible landing pages for our clients, empowering B2B companies to quickly create personalized website content for marketing campaigns. These optimizations are measurable and tailored to each client's business objectives.

How to use Mutiny to increase your conversion rate.

To increase conversion rates with Mutiny, you must use audience targeting. Mutiny offers powerful third-party integrations that import data for granular targeting for your inbound and outbound marketing campaigns. 

Currently, Mutiny integrates with the following third-party data providers: 

As a B2B organization, the possibilities are endless with third-party audience targeting and personalization that can be applied to inbound and outbound campaigns. 

For example, for our own website optimization, Webstacks uses Mutiny third-party integrations from Salesforce, Hubspot, and previously visited URL targeting for personalization campaigns. 

As target audience segments are being defined, Mutiny calculates the estimated monthly visitors that would be shown the customized variant experience.

In addition, an estimation of the additional leads that would be produced was also provided. 

Our goal with the personalization campaign we set up was to engage users with a quick survey to understand their pain points. 

We targeted anyone who didn't visit our blog page, resource page, sales page, or our B2B case study page.  

As you can see in the image above, the conversion AI targeting is very straightforward. But what were the results? 

How long does it take to see the results from Mutiny? 

Within three weeks, we saw a significant conversion lift from the B2B personalization campaign we set up. 

As with any A/B testing or experimentation, results will vary and not everything that's tested will be a winner. 

But as B2B marketers face the reality of smaller paid media budgets and potentially lower website traffic as a result, the conversion AI features from tools like Mutiny offer an appealing solution.

What if my traffic is too low to conduct tests on Mutiny?

Even with lower traffic, there's low-hanging fruit from using conversion AI tools like Mutiny. The personalization capabilities offered can improve the performance of pre-existing campaigns. 

Furthermore, with Mutiny audience segmentation B2B marketers can drive measurable results with confidence, without needing hundreds of thousands of website visits.

In Conclusion

B2B businesses not using conversion AI to produce more MQLs are leaving money on the table. We have seen a lot of success using granular audience targeting through third-party integrations and personalization testing. 

Webstacks can help your team optimize your website, increase conversion and generate more inbound and outbound leads – even if the top of your funnel is smaller than years past”

Regardless of your specific campaign focus, Mutiny is a great tool to personalize, target, and scale your campaigns to a new level. If you are a B2B business, Webstacks can help create templates that you can use for your inbound and outbound campaigns.