Frequently Asked Questions

Question 1

What is a composable website?

Accepted Answer

A composable website is built from independent, specialized tools instead of a single all-in-one platform. Your CMS handles content. A separate framework handles the frontend. Analytics, forms, search, and personalization each plug in through APIs. The result is that your marketing team can publish without waiting on developers, your engineering team works in a codebase they actually want to maintain, and you can replace any single piece without rebuilding the whole site. It is the same architecture pattern that modern product teams use, applied to your marketing site.

Question 2

How is Webstacks different from other web agencies?

Accepted Answer

We are a full web team: strategy, design, engineering, and optimization working together on a shared codebase. Our engineers hold the same standards as your product engineering team, with automated testing, performance budgets, and code review built into every project. Most of our clients work with us for years because we are built to stay embedded with your team, not just deliver a project and transition to support.

Question 3

How long does a typical website redesign take?

Accepted Answer

10 to 16 weeks for a full marketing site, with a 2 to 4 week strategy phase before design and engineering begin. The strategy phase is where we audit your current site, map your information architecture, and make technology decisions. From there, design and engineering run in parallel. What drives scope to the high end is usually content complexity: a 30-page site ships faster than a 150-page site with gated resources, localization, and deep integrations. We scope every project with a detailed roadmap so timelines are transparent from day one.

Question 4

What types of companies does Webstacks work with?

Accepted Answer

B2B technology companies that treat their website as a revenue channel, not a digital brochure. Our clients range from Series B startups preparing for rapid growth to public enterprise software companies going through a rebrand or market repositioning. We work across cybersecurity, fintech, developer tools, healthcare technology, and horizontal SaaS. If your team is debating between hiring a full in-house web team or finding an agency partner who can operate at that level, that is exactly where we do our best work.

Question 5

What does an ongoing retainer include?

Accepted Answer

After launch, we run a continuous improvement program across four areas. Performance: we monitor Core Web Vitals and fix regressions before they impact rankings. SEO: we track keyword positions, optimize existing pages, and build new content around real search opportunity data. Conversion: we run structured A/B testing on high-traffic pages to lift demo requests and form fills. Execution: new campaign landing pages, template updates, CMS improvements, and feature builds. The retainer model means you have a team that already knows your architecture, your brand, and your content model.

Question 6

What does a typical engagement look like?

Accepted Answer

Every project starts with strategy. We audit your current site, define your information architecture, and align with your stakeholders on what success looks like. That produces a blueprint: sitemap, content model, technology stack, and a prioritized build roadmap. Design and engineering then run in parallel. You get a dedicated project manager and direct access to the people building your site. After launch, most clients move into a monthly retainer. Launch is the starting line, not the finish line.

Composable Web Agency

We build composable websites for the world’s fastest-growing B2B companies.

Future-proof websites that grow with your business.

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ServiceTitan

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End-to-end website expertise.

Design

Engineering

Strategy

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CRO

AI

From Series A to IPO, Webstacks helps marketing teams turn their websites into scalable growth engines.

The trusted web team for 12% of the Forbes Cloud 100

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