We’ll find and eliminate any issues that are actively compromising your search engine rankings and UX.
We're both content and technical-driven — we understand the intricacies of how SEO impacts the backend of the marketing website.
Let’s try to make some sense of the most commonly asked TSEO questions.
You can identify technical SEO issues using tools such as Google Search Console, Screaming Frog, or Ahrefs’ Site Audit tool. If you have any questions, we would be happy to run an audit and explain any problems on your current website in a discovery call with your team.
Yes, we can absolutely handle technical SEO during a website migration project. A smooth transition during a website migration is crucial to preserve your search rankings and visibility.
Our process includes several key steps to ensure that your new site retains the SEO value of the old one:
1. Benchmarking: Before any migration takes place, we benchmark your current website's performance to track current rankings, organic traffic levels, and other key metrics. This data serves as a reference point to measure the success of the migration and ensure we maintain or improve upon these metrics.
2. Pre-Migration Audit: We conduct a thorough audit of your existing site to identify and document important SEO elements, including URL structure, meta tags, headers, redirects, and any custom SEO settings that need to be replicated or improved upon in the new site.
3. Mapping and Planning: Every URL on your current site is mapped to a corresponding URL on the new site to ensure no page is left behind. For pages that are being discontinued, we plan appropriate 301 redirects to relevant pages to preserve link equity.
4. On-Site Optimization: We apply best practices for technical SEO on the new site, including optimizing site speed, mobile responsiveness, and site architecture..
5. Quality Assurance and Testing: Before going live, we conduct extensive testing on a staging environment. This includes checking for broken links, ensuring redirects are correctly implemented, and validating loading speeds.
6. Post-Migration Monitoring: After the migration, we closely monitor the site's performance against the benchmarked metrics. We keep an eye on search engine crawl behavior, indexation, and rankings to quickly address any issues that may arise.
Webstacks' process for implementing technical SEO changes begins with a comprehensive audit to identify issues, followed by detailed reporting and prioritization. Our SEO experts collaborate closely with your developers to troubleshoot and fix the problems. Before going live, we conduct thorough testing to ensure changes enhance performance without introducing new issues.
Once deployed, we monitor the site's performance, adjusting as necessary for continuous improvement. This collaborative and systematic approach ensures technical SEO changes support your broader digital strategy, optimizing your site for better visibility, user experience, and overall performance.
Core Web Vitals are key measures Google uses to assess a website's user experience, focusing on loading speed, interactivity, and visual stability. They play a crucial role in determining your site's ranking on search engine results pages. Enhancing these vitals can lead to better user engagement, lower bounce rates, and higher conversions, making them essential for any website looking to improve its online presence and performance. Addressing Core Web Vitals helps ensure your site is fast, responsive, and stable for all users.
Mobile optimization is crucial because it directly affects how users interact with your site on mobile devices. With the majority of web traffic now coming from mobile, a mobile-friendly site is essential for providing a good user experience, which is a key ranking factor for search engines like Google.
Contact us today to learn more about how we can help you improve your web presence and achieve your business's website objectives.
