A website is never finished — especially a B2B tech website.
In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them.
Rand Fishkin, ex-CEO of Moz and CEO at SparkToro, talks about audience influence, SparkToro's positioning, evolving B2B tech buyer journeys, marketer's struggle to adapt, and issues with SaaS product design.
Adam discusses the brand's role in B2B tech GTM with Melissa Rosenthal, Chief Creative Officer of ClickUp. She explains ClickUp's brand-centric approach, its impact on website strategy and UX, and the future of B2B tech website experiences.