Resy Case Study

Expanding Resy's reach with a B2B Marketing website.



Resy is the American Express global dining platform. Their mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Resy was seeking a HubSpot development partner to help grow its marketing website for its B2B platform ResyOS. 

  • Increase in number of demo signups 
  • Drive continuous, sustainable growth for their digital strategy



Cleanup the Resy HubSpot by implementing an internal audit of CTA's, forms, templates, and custom modules. Implement a design system that utilizes a component-based website to maintain consistency and increase time to market. analytics tools to ease customer struggle, reduce friction, and fine-tune the user experience to generate more revenue.

  • Continuous improvement strategy for all things digital
  • Creative support for the marketing team to boost conversions and reduce customer friction


The result is a scalable marketing website that maintains consistency and simplifies the level-of-effort in launching landing pages, blog posts, and marketing campaigns. 

  • Back-to-back winning experiments, resulting in double-digit conversion rate lift
  • Increase buy-in for conversion rate optimization

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