Customers find and dine with Resy's new HubSpot website
Launched in New York City in 2014, Resy is the premier reservation management platform for restaurants and a go-to mobile app for foodies looking to find and dine at the best eateries across the United States.
When Resy approached Webstacks their website needed structure to help them keep pace with the rapid adoption of their software. And because they made Resy OS free to restaurants through June 2021, that growth was expected to happen fast!
As an Elite HubSpot Solutions Partner, we helped Resy leverage HubSpot's full suite of marketing technology to organize their design manager, provide documentation, implement process improvements, and build out reusable components for scale.
Running a restaurant during COVID-19 has challenges
With lockdowns happening across the world, restaurants faced an uphill battle. They had to rapidly adapt to takeout-only operations, reduce occupancy for on-site dining, and add new safety measures - all of which added complexity and financial stress.
Unreliable Income
Margins at restaurants are slim. Because on-premise dining requires lots of overhead (e.g, rent, staff, inventory, etc.), and depending on how many tables you can fill each night, COVID-19 left many restaurateurs between a rock and a hard place.
New Processes
Running a successful restaurant is all about efficiency. When restaurants were forced to close indoor dining and transition to takeout only, open outdoor dining, and reduce capacity by 50%, these massive operational changes left owners frustrated and at a loss for direction.
Building Websites That Scale with Demand
We pride ourselves on building websites that are beautiful, fast, and functional on every device. Because COVID-19 was forcing the hands of restaurants around the world, Resy needed to be in a position to grow and meet the newfound demand for all-in-one table management software.
Building a website that can scale is like legos. Websites need to have the right pieces, and teams need to know how to put them together.
Besides a brand new website design, we were hired to optimize Resy's Design Manager. To the untrained eye, the Design Manager might be intimidating, but with the proper development and onboarding, it becomes an incredibly powerful tool to grow your SaaS website.
With an optimized Design Manager, Resy's team can easily build and deploy custom landing pages using a collection of reusable components that are as easy as drag-and-drop editors.
Today, Resy's marketing department is practically self-sufficient, relying on Webstacks for only the most complex optimizations to help them become the #1 restaurant SaaS company.
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