Resy Case Study

Expanding Resy's reach with a B2B Marketing website.

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Challenge

Resy is the American Express global dining platform. Their mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Resy was seeking a HubSpot development partner to help grow its marketing website for its B2B platform ResyOS. 

  • Increase in number of demo signups 
  • Drive continuous, sustainable growth for their digital strategy

 

Solution

Cleanup the Resy HubSpot by implementing an internal audit of CTA's, forms, templates, and custom modules. Implement a design system that utilizes a component-based website to maintain consistency and increase time to market. analytics tools to ease customer struggle, reduce friction, and fine-tune the user experience to generate more revenue.

  • Continuous improvement strategy for all things digital
  • Creative support for the marketing team to boost conversions and reduce customer friction

Results

The result is a scalable marketing website that maintains consistency and simplifies the level-of-effort in launching landing pages, blog posts, and marketing campaigns. 

  • Back-to-back winning experiments, resulting in double-digit conversion rate lift
  • Increase buy-in for conversion rate optimization

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