Roofstock Case Study

An upgraded digital strategy driving more conversions for Roofstock.



Roofstock is an online marketplace for buying and selling turnkey rental investment properties. Their online platform offers a transparent and more efficient alternative to traditional investing. Roofstock was seeking a partner to help manage their HubSpot Blog and Landing pages with the goal of increasing signups and engagement.

  • Increase conversion of signups 
  • Increase blog subscriber registrations
  • Increase average time spent on page



Optimize Roofstock's blog and landing pages for conversions and improved user experience.

  • Develop engaging Call To Action's on all blog content
  • Implement nonintrusive pop-ups that drive signups and registrations
  • Instrument latest blog trends to engage visitors and increase  time spent on page


The result was a beautifully redesigned blog focusing on engaging readers and driving new registrations.

  • A landing pages with HubSpot that increased conversions by twice as much
  • 6.6% increase in average time on page

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