Reaching out to every single lead that makes it into the funnel can be time-consuming. Each message must be signed and sealed using personalization to create a more targeted message that will grab the attention of potential customers. Manually crafting each message for each lead can eat up a significant piece of your workday. Not to mention, creating additional personalized messages for leads at different stages of the funnel is simply not scalable. But with HubSpot workflows, you can send the right message at the right time all the time. In this blog, I will help you understand the capabilities of workflows when automating your lead nurturing initiatives and how you can align workflows with your lead nurturing strategy.