Quick question–is your website built to adjust to different mobile devices and screen sizes without compromising the performance of your marketing efforts? Websites that are not responsive on different devices are miles behind responsive websites. Not to mention, a lack of access across multiple devices interferes with marketing initiatives such as SEO campaigns, content marketing, and so on. Where do development teams land in the equation? Development teams that don’t build for accessibility are making it more challenging for themselves. I’ll explain the role development teams play in setting the stage for marketing teams in the website design process and how ignoring responsive design principles will hinder scalability.