Whether your website is hosted on WordPress for free, or you paid for hosting services, it's important to understand that hosting a website is more than having a nice-looking site.
HubSpot’s CMS allows users to give their website a facelift while tracking storytelling metrics that speak to your team’s conversion efforts.
Hosting a Website on HubSpot
Hosting your website on HubSpot means that it will live on HubSpot’s new CMS system that is built to meet your customer’s expectations as an organization grows exponentially.
HubSpot’s CMS doesn't compare to any traditional CMS that is painful to maintain. We know developers that are reading this will agree.
Hosting your website on HubSpot is an experience every developer and marketer wishes they had. It is a space where they can coexist and avoid any Developer-Marketer beef.
If your company website is hosted on a traditional CMS, then your expectations must be somewhat low. Remember the times when marketers needed to make their 100th change of the week but response time from the development team caused a delay in content changes?
Hosting on HubSpot means more flexibility for marketers, allowing them to make as many changes as they’d like. Finally, nothing ruins the traditional CMS more than security issues.
You can expect HubSpot's security software to monitor your website’s data at all times with the advanced security features that come with the CMS Hub.
How to Properly Host your Website on the HubSpot CMS
Whether you’re thinking about moving your entire website onto HubSpot or only a portion of the site, it’s important to note that either option is pretty standard.
Subdomains and partial hosting is a simple process for teams who’d like to host only their Blog on HubSpot and enjoy all the optimization services offered. That's the first option, but I’d recommend going with the second one.
Don’t worry! Option B isn’t a tutorial on how to host your website using HTML and CSS. That is the beauty of HubSpot’s CMS.
Hosting your website on HubSpot means it's running on the CMS Hub and still promised every advanced feature that comes with the system. As we mentioned earlier, it doesn’t compare to any traditional CMS that limits users to only manage their content.
HubSpot CMS is an all-in-one solution for Marketing rather than just being a tool that's used to manage website content.
In other words, a HubSpot CMS website has a robust CMS that comes with advanced marketing tools meant to adapt your customers to the website experience you create. The 2-for-1 special is what separates HubSpot from other hosting services. But can it get any better?
A Simple CMS Website Design Experience
It’s all fun and dandy for marketers and content creators when hosting a website on HubSpot’s CMS. It’s even better for development teams that are consistently on time crunches!
The HubSpot CMS offers a built-in design manager along with the tools developers need to create optimized website pages, landing pages, and blog templates. The drag and drop editor is the key feature that allows developers to produce templates at a quick rate because it’s not required to know HTM.
Developers and users that know their way around the markup language will have a breeze creating, maintaining, and restructuring all the contents of a website.
Unsurprisingly, 68% of B2B businesses still focus on creating strategic landing pages to acquire leads, which means landing pages are still an effective approach to generating high-quality leads.
This matters because, with the help of the design manager, developers can build pages that align with marketing, sales, and service messages that are displayed on the website for customers. The design manager is structured in a way that gives teams more marketing flexibility to try new strategies whenever they see fit.
The design manager is built in three layers: HTML, CSS, and the content of the website. The purpose behind the structure is to allow developers to restructure, recycle, and revamp website pages as frictionless as possible.
This is where the HubSpot marketplace comes in. With thousands of templates to choose from, it may be hard for developers to make a quick choice. Sounds like a good problem to have.
Development teams can spend more time choosing a template and waste no time giving marketers special access to the site. Developers no longer have to deal with appointing marketers who want to make consistent changes to the contents of the website.
Development teams are no longer needed once page templates are developed and designed. The point is that HubSpot’s CMS makes for a frictionless CMS website design experience that is worth every penny and worth the time of all development teams.
The HubSpot CMS is Unified with your Marketing, CRM, and SEO Strategy
The traditional CMS is built to manage content and ensure it adapts to the systems your team is running on. It doesn’t go the extra mile and that’s because it’s not built to help businesses adapt to customer needs.
It is limited to content management and nothing else. When you host your website on HubSpot CMS, you relieve the pain of website management and align 3 strategies that are detrimental to the growth of your company.
Marketing is Data-Driven with HubSpot CMS
When you invest in a CMS like HubSpot’s, you’re automatically prioritizing your content marketing strategy. 70% of marketers are already actively investing in content marketing, which means data tracking tools are needed to measure success.
Having the power to manage your content on HubSpot CMS is one thing, but being able to track the numbers that your website, landing, and blog pages are racking up is a whole different ballpark that you’d want to stay at forever.
With web analytics tools at your disposal, you can now focus on metrics that tell your content strategy’s story. These metrics include session engagement, new visitors, average session length, bounce rate, and the number of sessions on your website.
All your content is now data-driven, which means that your team will know it all and make changes to the content strategy if the quarterly or monthly numbers don’t look so great.
Align your CRM with HubSpot CMS to Build Meaningful Customer Relationships
HubSpot CMS seamlessly connects with HubSpot’s CRM platform. The beauty of an all-in-one platform.
This is a huge advantage for marketers that are attempting to create personalized experiences to create more leads, increase conversions, and eventually score raving fans.
Marketing and Sales teams finally have a better understanding of prospects and customers that land on the company website. Marketers can create forms, build custom chatbots, and create personalized emails aligned with website activity that is monitored with the analytics tools.
Sales teams can manage their contacts, track deals, and better manage pipelines with all the data generated by the CMS. There are more HubSpot Marketing and Sales tools that teams can leverage to improve their content strategy and lead conversion process.
SEO Tools Facilitate Smooth Website Optimization
SEO is still alive! 61% of marketers strive to grow their organic search with SEO, making it a top inbound marketing priority. HubSpot CMS not only functions as a content management system but uses an SEO top cluster tool to build effective content strategies to increase website traffic.
The HubSpot SEO tool is perfect for those who want to optimize their content, landing pages, and overall, their entire website—That should be everyone. If your website’s copy isn’t producing for you, then hop into the HubSpot SEO tool for help. It’s that simple and easy.
Get Started with HubSpot CMS
It may be a little too much to take in right now, but we advise you to sleep on it. Any traditional CMS can serve strictly as a content management tool for content purposes. But why not invest in a CMS for content management that also comes with a few extra toys to play with?