A Fast-Growing Compliance Leader Enters Its Next Chapter
Founded in 2020, Drata has quickly become one of the fastest-growing platforms in security and compliance automation. The company helps thousands of organizations streamline compliance with frameworks such as SOC 2, ISO 27001, and GDPR through continuous monitoring and automated evidence collection. In just four years, Drata reached over 7,000 customers and achieved $100M+ in annual recurring revenue, backed by major investors and a $2B valuation.
As Drata entered its fourth year, it faced a natural inflection point. The company’s brand was evolving from compliance automation to a broader narrative: helping enterprises build and demonstrate digital trust. With a refreshed visual identity and product vision set to debut in 2025, the team recognized one crucial gap—the website.
Our product and brand had matured significantly, but the website didn’t reflect that evolution. We needed an experience that communicated trust the moment someone landed on drata.com.
Drata partnered with Webstacks to bring that vision to life. During early discovery conversations, Webstacks identified that Drata’s goals couldn’t be achieved through a traditional fixed-scope redesign. To balance immediate brand launch needs with long-term infrastructure goals, our team recommended a phased approach—launching a brand-aligned V1 redesign to meet the near-term deadline, followed by a V2 architectural refactor to strengthen scalability and performance. This tailored strategy gave Drata the agility to move fast without compromising quality or technical integrity, and became a key reason they chose Webstacks as their long-term digital partner.
Building a Website Product Team for Continuous Delivery
At Webstacks, a Website Product Team is a cross-functional group of strategists, designers, and engineers who operate like an extension of a client’s organization—running agile sprints, prioritizing outcomes, and continuously shipping improvements to the website as if it were an in-house product.
This model made perfect sense for Drata, whose needs went beyond a standard redesign. The company was balancing two parallel objectives: launch a refreshed website in time for its brand anniversary, and rebuild its underlying web infrastructure to reduce technical debt, improve content management, and modernize the user experience. A fixed-scope engagement would have forced trade-offs; the Product Team model gave Drata speed in the short term and stability for the long term.
By structuring work in sprints, Webstacks and Drata could deliver high-priority pages for the brand launch while simultaneously tackling deeper engineering and design initiatives. This dual-track approach, driven by the Product Team’s cadence and flexibility, allowed both teams to maintain momentum, adapt priorities, and release value continuously instead of waiting for a single “big bang” launch.
Overcoming Bottlenecks in Drata’s Web Architecture
When Technical Complexity Slows a High-Velocity Company
Drata’s previous website stack was a familiar story for fast-scaling SaaS companies: a solid foundation that had become tangled by rapid iteration. Built on Contentful and Next.js, the site relied on multiple data layers, caching services, and custom wrappers that created significant friction.
“We were spending more time troubleshooting than publishing,” recalled one Drata stakeholder. “Even small updates could trigger deploys that took 15 or 20 minutes.”
Those delays compounded across teams. The marketing group couldn’t push new content or campaigns without engineering help, while developers struggled to trace issues through a maze of GraphQL queries and context providers. The result was a slow, brittle system that limited both creativity and velocity.
Performance, Reliability, and Design Falling Behind Brand Expectations
Technical challenges weren’t the only concern. As Drata’s brand matured, its website no longer reflected the trust and sophistication that enterprise buyers expect in governance, risk, and compliance (GRC).
Page load times were inconsistent, occasional 500 errors occurred in production, and critical trust signals, such as customer proof, ROI metrics, and security credibility, were buried within the site structure. Internally, leadership described the experience as “functional, but not reflective of the company we’d become.”
Our customers trust us with their compliance infrastructure. The website needed to reflect that same level of stability and polish.
The mission was clear: streamline performance, empower internal teams, and redesign the site to match Drata’s category leadership.
Building a Foundation for Speed, Scale, and Trust
Aligning Stakeholders Around a Unified Vision
Webstacks began the engagement in January 2025 with an in-depth discovery and planning phase. The project brought together Drata’s marketing, product, and engineering teams to ensure every discipline’s goals were represented.
The first objective was alignment: understanding how the website fit into Drata’s broader go-to-market strategy. For marketing, agility was key. For engineering, it was maintainability and uptime. For leadership, the priority was a digital experience that built confidence for enterprise clients evaluating security solutions.
By establishing these shared outcomes early, Webstacks and Drata could move with clarity through design, development, and launch.
Designing a Modular System That Scales With Drata’s Brand
With Drata’s rebrand underway, Webstacks’ design team worked in lockstep with Drata’s internal designers to translate the new visual identity into a modular design system. Every component, such as hero sections, testimonial blocks, and content grids, was designed for flexibility and reuse.
This modular approach allowed marketing to mix and match elements to build new pages in hours, not weeks. Each module balanced visual polish with utility: clean typography, a restrained color palette, and motion accents that reinforced the brand’s “built on trust” narrative.
“The new system feels like ours,” one marketing stakeholder shared. “We can scale campaigns faster without worrying about breaking consistency.”
The component system gave us freedom. We can move fast without reinventing the wheel every time.
Simplifying a Bloated Tech Stack to Accelerate Deployment
On the technical side, Webstacks conducted a full audit of the existing stack. The team uncovered redundant data models, excessive wrappers, and a reliance on libraries that hindered performance. The solution was a complete architectural refactor.
Webstacks restructured the Contentful environment into a clean, versioned schema that eliminated deep nesting and unnecessary dependencies. The development team replaced heavy libraries such as Material UI and styled-components with lightweight, maintainable alternatives and removed the external Redis cache, which had added unnecessary complexity.
Automated deploys and live preview environments were introduced, giving marketers real-time visibility into content updates. The site now builds and publishes in seconds, with the stability and scalability needed to support Drata’s global audience.
Collaborating as One Team: Webstacks × Drata Engineering
Throughout the engagement, Webstacks worked as an extension of Drata’s engineering team. All code was developed in Drata’s GitHub repository, with peer reviews conducted by both teams to uphold internal compliance and security standards.
This close collaboration fostered transparency and knowledge transfer. By launch, Drata’s engineers were fully equipped to maintain and iterate on the new system without any external dependencies. The project was a reset of how Drata builds and ships on the web.
Transforming the Website Into a Growth Engine
Empowering Marketing Teams to Move at Startup Speed
The impact of the modular system was immediate. Drata’s marketing team gained the ability to build and launch pages independently, using flexible components tailored to each campaign and product update.
What once required engineering support now happens seamlessly inside the CMS. “We don’t have to wait in line anymore,” a marketing ops lead said. “The site moves as fast as our campaigns do.”
This agility has transformed the website into an actual demand-generation engine, capable of supporting ongoing growth without slowing it down.
Delivering Enterprise-Grade Performance and Stability
By removing architectural bloat and optimizing performance, Webstacks helped Drata achieve a level of reliability suited for its enterprise customers. Page loads are faster, deployments are more reliable, and site uptime is significantly improved.
SEO foundations were also strengthened. Clean markup, reduced scripts, and improved Core Web Vitals scores contributed to stronger visibility and a smoother user experience. For a platform built on trust, technical credibility now extends to the browser.
A Refreshed UX That Builds Confidence and Clarity
Visually, the new website reinforces what Drata stands for: clarity, trust, and innovation. The homepage hero immediately communicates Drata’s value proposition and scale, featuring customer logos and proof points that establish credibility.
Interactive testimonial sections, refined product storytelling, and subtle motion cues create a sense of polish without sacrificing speed. The design now mirrors the quality of the product it represents, and delivers the credibility enterprise buyers expect in the GRC space.
A Launch That Strengthened Cross-Team Alignment
The engagement culminated in two successful launches: V1 in June 2025, aligned with Drata’s brand rollout, and V2 in early August, introducing expanded components and refinements based on live feedback.
Beyond hitting launch milestones, the project established a new rhythm of collaboration between Drata’s marketing and engineering teams. The two groups now operate with shared ownership over the site, using the same systems, language, and sprint cadence to plan and deploy updates with confidence.
From Launch to Acceleration
V1 – Launching a Rebrand-Ready Foundation
The first milestone came on June 13, 2025, when Drata unveiled its redesigned homepage and core pages as part of its brand refresh.
V1 delivered the essentials: a cleaner UI, an optimized architecture, and a homepage built around trust signals—customer logos, integrations, and measurable proof points.
The website’s stability and load speed improved immediately, and Drata’s sales and marketing teams began using the site confidently as the front door for their go-to-market motion.
V2 – Enhancing Interactivity and Trust
In August 2025, Webstacks and Drata rolled out V2, layering on advanced visual features and new customer storytelling modules.
Subtle motion design and dark-to-light theme transitions gave the UI a more dynamic feel. A new “proof bento” component highlighted real customer outcomes and testimonials throughout the site, transforming static credibility statements into compelling evidence.
We’ve been hearing from customers, partners, even competitors—people are impressed. It finally looks like the company we’ve become.
A Website Ready to Evolve with Drata’s Product Roadmap
Drata’s new website is a flexible, future-ready platform built to scale with the company’s ambitions. The simplified architecture supports rapid iteration, while its modular system ensures brand consistency across new pages, campaigns, and product launches.
The website now serves as both a marketing asset and a product showcase, evolving alongside Drata’s expanding suite of trust management solutions. Technically, Drata now has full optionality in where and how it deploys. The new framework can run seamlessly on Vercel or other hosting environments, such as Cloudflare, providing the platform with resilience and control.
With its digital foundation re-engineered for speed and scale, Drata is positioned to move faster, tell clearer stories, and convert more enterprise buyers without ever being slowed down by its own infrastructure again.
