Fireworks AI is building the infrastructure layer for high-performance, open-source models. Their inference engine helps developers deploy faster, fine-tune to specific workloads, and run reliably at scale, with performance always at the forefront.
But while the product advanced rapidly, the marketing site didn’t. Built without a CMS, the site was fully hardcoded, meaning even the smallest updates required engineering support. The product raced ahead, but the website lagged behind.
Over time, this slowed the team down. As the platform matured and new models shipped, the site stayed frozen. Teams across the org saw opportunities to improve how the product story was told, but without a reliable publishing workflow, there was no way to act on them.
To move faster and tell a clearer story, Fireworks AI partnered with Webstacks to replatform and redesign their site, building a system that could scale with the company and match the momentum of the product.
Marketing and Product Were Out of Sync
As Fireworks’ platform matured, the stakes got higher. New models were launching, infrastructure was evolving, and the market was moving fast. But without a system to support rapid content updates, the website couldn’t evolve alongside the product, and the story fell behind.
The impact wasn’t isolated to one team. Without a way to update the site independently, marketing struggled to showcase new features or respond to emerging use cases. Engineers, already stretched thin, were pulled into handling website updates assigned by the marketing team that interrupted product work.
Across the board, momentum was being lost—not because the teams weren’t strategically aligned, but because the system wasn’t.
Externally, that friction surfaced as a credibility gap. Visitors encountered a static experience that didn’t reflect Fireworks’ momentum, hurting trust, engagement, and downstream conversion.
Replatforming to Enable Speed and Scale
A Composable Stack That Scales
To eliminate bottlenecks and bring marketing and product back into sync, Webstacks replatformed the Fireworks site using a composable stack built on Sanity CMS and Vercel.
Sanity offered flexible content modeling that matched the technical depth of Fireworks’ platform, while also giving marketers a clean, intuitive editing experience. Vercel delivered speed and stability with instant deployments and a performance-first frontend.
Together, the new stack gave Fireworks the tools to scale content creation without developer support, freeing up engineering resources and accelerating go-to-market timelines.
This shift enabled faster feedback loops between product and marketing, helping Fireworks evolve its messaging in real time and strengthen its product-market narrative.
A Design System Built for Momentum
Beyond replatforming, we introduced a modular design system grounded in Fireworks’ existing brand. Instead of static templates or one-off pages, we built a library of reusable components and flexible templates that make it easy to scale with consistency.
Now, the Fireworks team can publish product updates, spin up landing pages, and test new narratives on demand, without sacrificing visual polish or brand cohesion. That level of autonomy allows marketing to move at the pace of the product, unlocking new campaign velocity and reducing dependency on engineering.
The entire replatform, including design, development, and QA, came together in just 60 days. No slow rollout or phased migration. Just a system that worked from day one of launch.
Pages that Convert: Telling a Sharper Product Story
To support both self-serve and enterprise buyers, Fireworks needed each page to pull its weight, from first impression to in-depth technical validation.
Since implementing the new foundation, Fireworks AI has launched critical pages that are key levers for go-to-market speed, credibility, and conversion.
Homepage
The original homepage lacked narrative flow. It didn’t reflect the speed, structure, or polish of the Fireworks platform. The redesign introduces a clear hierarchy, intuitive messaging, and branded motion design to guide the user journey.
Now, visitors can instantly understand what Fireworks is, how it works, and why it outperforms alternatives. The structured narrative makes the homepage a key asset for awareness and early-stage education.
Pricing Page
Pricing pages need to have a structure to avoid forcing users to decode tiers and usage on their own. Webstacks introduced a clean layout that maps pricing to common workloads, helping technical users evaluate faster and reducing friction in sales conversations. The result is a more confident buyer experience, especially for teams comparing providers.
Model Library
With support for more open-source models launching regularly, Fireworks needed a scalable way to show what was available. Webstacks built a filterable model library that helps buyers and developers validate compatibility instantly, cutting down on back-and-forth questions and making evaluation easier.
Blog Listing and Details
Before the redesign, publishing a blog post meant waiting on developer time. Now, a modular blog system allows marketers to publish updates, benchmarks, and product explainers without bottlenecks. Content velocity is in their hands—helping Fireworks share innovation in real time.
Platform Pages
The Inference Engine, Optimization Layer, and Developer Toolkit are the backbone of the Fireworks platform—but their depth wasn’t fully captured on the old site. We designed dedicated pages with modular layouts that balance technical detail and visual clarity. These pages now serve as reference points across sales demos and onboarding, reinforcing platform understanding and credibility.
Motion-Enhanced Visuals
Because Fireworks operates at the edge of performance, motion wasn’t just a visual flourish—it was a functional tool. Custom motion illustrations now reinforce complex ideas across the site. On the homepage, animation visually expresses fast model inference. On platform pages, motion illustrates layered architecture and developer workflows, helping users build mental models faster.
These additions not only bring clarity to technical content but also signal the sophistication of the platform’s underlying systems. The result is a web experience that mirrors the performance and polish of the product itself.
A Site that Moves as Fast as the Product
Fireworks AI needed a marketing site that could keep pace with its product. By leading a full replatform and redesign, we helped them eliminate bottlenecks, scale content creation, and tell a more cohesive product story.
With a composable tech stack, modular design system, and marketer-friendly CMS in place, Fireworks now has the tools to move fast, stay aligned, and execute without engineering support. What was once a technical limitation is now a system built for growth.
