O3 Solutions, a leader in construction project management software, had just secured a major investment and was ready to scale marketing efforts. But its website wasn’t built to keep up.
What existed was a set-it-and-forget-it WordPress site—clunky, difficult to update, impossible to track, and holding marketing back from executing high-quality work quickly.
With rapid growth came the need for a professional, conversion-driven digital presence that could effectively capture demand. To lead the transformation, O3 brought in a new marketing director to spearhead the website project and lay the foundation for a high-impact, agile marketing team.
With Webstacks' expertise, O3 set out to build a modern website that worked for marketers, improved the prospect experience, and removed the friction slowing them down. And they needed it fast.
The Challenge: Years Worth of Technical Debt and Design Dating
The website O3 had before partnering with Webstacks was essentially the V1 site launched at the company’s inception. A lot had changed since then, and it was clear—both from the outdated design and the messy backend—that it was time for an overhaul.
Infrastructure Stuck in the Past
The site was built on a heavily dated WordPress instance with a rigid theme, unmanageable plugins, and no clear path to scaling. Even minor updates required workarounds, making it difficult for marketers to move quickly. Publishing a simple blog post was time-consuming and never as simple as it should’ve been.
No Visibility Into Performance
A clear shortcoming was the lack of proper tracking, making it impossible to measure conversion rates and the ROI of the website. Prior to the redesign, there was no structured MQL framework, so marketing couldn’t effectively surface high-value leads for sales.
A Website That Didn’t Serve Anyone
The website’s disjointed navigation and lack of a clear CTA strategy left visitors unsure of where to go next. Instead of guiding prospects through the buyer’s journey, it created friction at every step.
The shortcomings didn’t just impact users. Internally, the entire company had written off the website, deeming it a liability and something to avoid. The sales team would be reluctant to send prospects there, knowing it didn’t reflect an impressive brand or the true quality of O3’s solutions.
It was clear that O3 had more than a few fixes on their plate. The website needed a transformative evolution. With the right tech, an improved UX, and a foundation to support growth, marketing could finally catch up to (and outpace) the speed of the business.
"I avoided investing any more time in the site—I knew it wasn’t worth fixing. It was just a mess. Our WordPress setup had too many plugins, and I had no idea what half of them did. We weren’t putting any new content out because I just couldn’t deal with it anymore."
The Solution: A Website Built for Speed, Scale, and Growth
With Webstacks leading the way, O3 tackled the transformation with three core priorities:
1. Moving to HubSpot for Flexibility & Control
O3’s WordPress site had made even simple updates a hassle, forcing marketing to work around the website rather than with it. The decision to migrate to HubSpot CMS was a game-changer.
- ✅ The team could now easily publish and manage content without relying on developers.
- ✅ With HubSpot’s built-in tracking and automation, marketing could finally measure engagement and optimize for conversions.
- ✅ The website was now tightly integrated with O3’s sales tools, ensuring a seamless connection between marketing and sales efforts.
2. A Collaborative Design Process That Gave Marketers More Control
O3 didn’t need a full rebrand, but they wanted a site that felt modern and user-friendly. Webstacks started with a design discovery workshop, gathering key inputs from stakeholders. Once aligned, the development of a flexible design system began.
This modular approach broke the site down into reusable components and templates, allowing for rapid iteration. With a library of customizable page layouts, marketers could now build and update pages on their own—without being locked into the rigid themes and limitations they faced in WordPress. This was immensely valuable, especially for a small team with limited resources like O3.
3. A Fast Track to Launch
Most companies brace for a 12+ month website overhaul. O3 didn’t have that kind of time. Webstacks delivered in just over 100 days—without sacrificing quality or functionality."
With no real branding, no way to track performance, and a site that wasn’t built for conversions, the O3 team knew they couldn’t afford to wait. They needed a site that actually worked for them as soon as possible.
O3 was able to go from singing on with Webstacks to launching in just 4 months—without cutting corners on design or development.
The Impact: A Website That Works for O3—And Grows With Them
O3 needed a site that not only looked more modern but also built trust, improved content clarity, and guided users seamlessly through key conversion points. Webstacks refreshed the design while retaining O3’s core brand identity, creating a site that feels both familiar and elevated
Elevated Design
To enhance credibility and user experience, we:
✅ Strengthened trust signals to reinforce O3’s expertise and authority.
✅ Refined illustrations to feel more polished, cohesive, and aligned with the brand.
✅ Redesigned content layouts to improve scannability and increase engagement.
✅ Clear user journeys and CTAs to drive direct pathways to conversion.
“Just in the first month since launching, we’ve seen our conversion rate increase 50%”
The result is a more intuitive, visually compelling website that not only looks better but also works harder to support business goals.
No More Constraints
For the first time, O3’s website is an asset, not a limitation.
- A Brand the Whole Company Can Stand Behind → The new site finally reflects O3’s product and expertise, giving both internal teams and external audiences confidence in the brand.
- A UX That Guides Prospects, Not Confuses Them → The updated content structure and navigation make it easy for visitors to explore O3’s solutions and take action.
- Technology That Keeps Up With the Business → Moving to HubSpot CMS eliminated the roadblocks of WordPress, allowing marketers to quickly iterate, update content, and launch campaigns without technical bottlenecks.
- A Data-Driven Marketing Engine → O3 can now track conversions, optimize performance, and measure real impact—something they were completely blind to before.
“For the first time, we can actually track what people are doing on our site. I took a screenshot the other day of a prospect’s journey, and it was exactly what I hoped people would do. Seeing that happen in real time was a huge moment."
The Hidden Value of Website Projects for Small Teams
For lean marketing teams, a website redesign is more than just a project—it’s a long-term growth engine.
Without the luxury of in-house designers or a significant budget to outsource creative work, small teams need to get the most out of every deliverable.
In the case of O3, their team got massive value from the illustrations created throughout the website. Now, those graphics are being repurposed for several other use cases, including social media posts, ad creative, event banners, videos, and much more.
Instead of having to source, commission, or outsource design work, O3 walked away from the project with a library of assets that reinforce brand consistency and fuel their marketing long after launch.
Looking Ahead
O3’s marketing director inherited a website that wasn’t built for growth—disorganized, difficult to update, and impossible to track. In just over 100 days, they took the company from a frustrating, inflexible site to a modern marketing engine that supports execution, data-driven decision-making, and future scalability.
What started as a website overhaul became a fundamental shift in how the marketing team operates. Now, content updates happen in minutes instead of hours, sales confidently directs prospects to the site, and leadership can track real business impact.O3’s website is no longer a roadblock—it’s a revenue driver.
With fewer roadblocks and more agility, O3 is set up to move faster, iterate on campaigns, and scale its marketing efforts without constraints.
“Webstacks promised speed, and they delivered. The team was thorough, communicative, and always made sure we knew what was next. The outcome speaks for itself."
