The 2027 Website Planning Guide
Website planning can go off course before the project even begins. Teams start discussing scope, budget, timelines, and partners without first getting clear on what actually needs to change.
That can lead to an oversized redesign, a solution that only addresses the surface problem, or a new website that carries forward the same constraints.
The 2027 Website Planning Guide helps you get clearer before those decisions are made. Use it to diagnose the need, define the right type of website project, align the people involved, and understand what will shape scope, investment, and timeline.
76%
of B2B buyers say they would avoid suppliers that provide a poor website experience
79%
of IT leaders at global brands say their website development planning process could be better
By the end of the guide, you should have a clearer view of:
- Why the website needs to change and where the current experience is becoming a constraint.
- What type of initiative you actually need, from a focused refresh to a redesign, CMS migration, or replatform.
- What outcomes should shape the scope, including conversion, publishing velocity, scalability, performance, and brand expression.
- Who needs to be involved and how ownership, approvals, and governance affect the project.
- What will drive investment and timeline, including content, technology, integrations, migration, and organizational complexity.
- How AI should factor into planning while architecture and CMS decisions are still being made.
- What to evaluate in a website partner and how to plan for improvement beyond launch.
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