Episode 10: Making B2B Tech Positioning Work in 2023 with April Dunford

In this episode, we sit down with April Dunford, serial VP of Marketing in B2B SaaS and author of the wildly popular book "Obviously Awesome," a DIY manual on proper positioning. We dive into why there's a resurgence in interest in positioning and benefits, when to start taking positioning seriously, how often positioning exercises should take place, and how positioning affects the website. Let's get into it.