EPISODE 16
Episode 16: B2B SaaS GTM Strategy: Going Upmarket in 2023 & Beyond
Episode Overview
In this episode, Adam sits down with Nadia Milani, VP of Marketing at Proposify, to learn about her foray into ABM/ABX; how she's figuring out how to move upstream with a traditionally PLG-led motion in a new vertical; and how websites/microsites can support different tiers of ABM/X.
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