Episode 11: Fractional CMOs, Positioning & Building Utility into B2B Tech Websites with Mark Evans of Marketing Spark

Mark Evans
Mark Evans
Episode Overview

In this episode, I sit down with Mark Evans, fractional B2B SaaS CMO and host of the podcast Marketing Spark, to talk about the state of fractional CMOs in B2B SaaS, the importance of getting back to marketing basics with proper positioning, and how marketers need to be more entrepreneurial to drive demand in 2023 and beyond. Let's get into it.

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