Atomic Design Examples to Speed Up & Scale B2B SaaS Content Workflows

Marketing departments at fast-growing B2B SaaS companies struggle in three key areas: content production speed, agility, and scalability.

One way to address all three (whether you're creating a new blog template, landing page design, UI test variants, etc.) is by speeding up and scaling DesignOps—and nothing's more efficient and scalable for your website than an atomic design system.

Optimize Your Design Team with Atomic Design Systems

Using our own website, this atomic design methodology guide dives deep into each phase of the atomic design system, provides detailed examples, and clarifies how it inspires better decision-making, faster speed to market, and immediate scalability within a B2B SaaS design team. Get yours now!

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What is a Content Workflow?

A content workflow (a.k.a., a Content Governance Model) consists of the systems, processes, and steps marketers and designers use to create website content (e.g., new blog templates, landing pages, content hubs, partner ecosystems, test variants, etc.). Atomic design systems are an integral part to any content workflow. A content workflow's speed is measured by the time it takes an idea to be deployed.

You should always be searching for ways to speed up and scale your content workflow, and integrating atomic design is one of the best ways for design teams to help.

Atomic Design Principles

Atomic design is an approach to creating website user interface design systems. Introduced by Brad Frost, atomic design consists of five distinct stages: atoms, molecules, organisms, templates, and pages. Acting as reusable "building blocks", basic elements of your brand (that is, colors, typography, and other elements)—the atoms—are combined to create molecules, which combine to create organisms, which combine to form website assets like page templates, UI components, and eventually entire website pages.

As this guide will explain, we've simplified Brad’s atomic design approach for our own website, as well as our customers' design systems. We’ll show you how to take your basic building blocks like colors, typography, spacing, icons and other basic brand elements (the atoms) to build basic UI components, complex UI components, and website pages so B2B SaaS marketing teams can augment, test, and launch content for standout results.

What You Get in This Atomic Design Guide:

In this atomic design guide, you'll get an overview of the atomic design methodology and how it's used to build a world-class website from the ground up. From it, you'll:

  • Better understand each phase of the atomic design system, starting with basic UI components built with atoms and molecules, all the way up to designing a fully functional user interface with multiple complex components.

  • Discover the atomic design elements that we categorize in each phase, along with descriptive examples of each and how they form part of a larger aspect of a page.

  • Gain access to an exclusive Calendly case study that shows how we built and implemented an atomic design system for the scheduling software company's evolving marketing website.

  • How to build an atomic library, as well as the differences between a design system, pattern library, style guide, and component library.

  • Grasp why atomic design systems are essential for quickly producing digital user interfaces and how they encourage better alignment, faster decisioning, higher quality assets, and—most importantly—scalability.

  • How to obtain stakeholder buy-in for migrating to an atomic design system.

Atomic Design is the Future of SaaS Website Design

Atomic design systems are all the rage right now, although not in B2B SaaS. A weapon predominantly used by only the Fortune 500 to optimize website user interfaces, we're taking it upon ourselves here at Webstacks to bring the efficiencies they offer to any quickly-growing B2B SaaS company. Start implementing your atomic design system today!


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