Some HubSpot users might feel that email is a dying channel of communication because of all the new social apps like TikTok, Clubhouse, and any others that come to mind. It discourages them to put more effort into their email initiatives. You might feel like your HubSpot email automation efforts have no purpose. “These platforms are killing my email campaigns!” But what you might not know is that 61% of consumers still prefer to be targeted by email campaigns, which should be good news for your brand. It’s not that people aren’t using email anymore, which raises the question: are you leveraging HubSpot’s email tools to make your campaign a must-read? Let me help you out.