Introducing HubSpot's CMS Hub: Professional vs. Enterprise

HubSpot has evolved into an inbound marketing giant! They pledged to improve their CMS Hub and they did that. Let's check out the beef that makes up their advanced system built for developers and marketers to coexist.

An Unlikely Marriage

HubSpot has been known to develop and implement services that are centered around specific functions that businesses can utilize as they grow. The latest being content management system (CMS) software for marketers and developers to give the best experience possible. The CMS Hub is crafted for developers and marketers to be linked like a chain, so let's first break down how each team can reap the benefits.

Website Building Tools for Web Developers

Developers can come up with modules and layouts that make it easy for marketing teams to create and publish content using all of HubSpot’s tools. Simply put: Developers create the map and content creators fill it in.

How Web Developers Make it Painless for Content Creators

HubSpot suggests that solid, advanced websites are built beautifully when developers and content creators work hand-in-hand, understanding the needs of the creator who is filling up this map. Because the CMS Hub bridges the gap between both parties, developers are enabled to work on more groundwork and layouts for other team needs.

Build HubSpot Themes and Modules for Scale

There is a HubSpot community of developers that share their templates, themes, and other useful resources, setting up a solid beginner’s groundwork for developers who are using the system for the first time. If your team is not familiar with web development basics such as HTML, JavaScript, or CSS, it may take time to learn how to start building awesome websites. But with the help of HubSpot, they can show you the ropes with their descriptive, step-by-step tutorials.

A Marketer’s Playground for Creation

Creators finally have freedom

Content creators can fill in the fields and modules as they please once the template is built by the developer. Within the template, creators have access to different fonts, headings, bullet lists—you name it. The drag-and-drop editor allows marketers (or anyone on your team) to create pages and update them at their discretion with no help from the swamped developers.

Optimize Your SEO Strategy

CMS Hub assists users with SEO recommendations to ensure they are maximizing their organic traffic. The SEO home tells creators how they can improve the next blog post, social media post, and social channel campaign. With HubSpot’s reporting tools, a user can see where leads are coming from, what the engagement rate is, and how many times someone visited a specific page. Plan your next campaigns around the reports to drive more organic traffic to your site.  

Which HubSpot Tier Suits your Team Better?

HubSpot offers two versions of their CMS Hub—one is more than just plain jane, but the other is a cheat code.  

CMS Hub Professional

The CMS Hub is an all-in-one system aiming to create a memorable customer experience. With CMS Hub Professional, teams can monitor website engagement with HubSpot’s free CRM tool made for small to enterprise businesses. Once the CMS Hub and CRM are connected, manage your contacts, email lists, and email schedules using email automation. Marketers can personalize content for different first-time website visitors—game changer!

Are live chatbots essential to a website? HubSpot certainly believes they are! Setup the live bots to answer FAQs that your website visitors have and test different chatbot alternatives with HubSpot’s A/B testing. Users can test two versions of a chatbox on every page of their site to measure which performs better with the target audience. Using A/B testing will help you optimize and scale your whole website, increasing ROI! 

Hub Professional has more to offer, but here are some features that are worth mentioning:

1. Dynamic content with HubDB → Construct tables filled with content, update the content whenever and those changes will reflect throughout the site wherever the table exists.

2. Salesforce integration → Integrate 1 Salesforce account to HubSpot and utilize the 1,000 field maps available.

3. Design manager → This will be the home for the development team—with HTML, Javascript, and CSS, developers can build pages for their fellow content creators.

4. Content analytics views → Receive a report for each of your pages, showing you the number of views, number of visitors, and the time spent per page.

CMS Hub Enterprise

Hub Enterprise consists of all the Hub Professional features and more! Users can expect serverless functions, brand domains, and activity logs for CTAs to build dynamic marketing experiences for end-users—but to build great experiences, teams must stay woke. With the code alerts, developers know when CX is being affected by slow site speeds or design problems that need to be attended to immediately. No more aimless conclusions about what could be causing the bug in the site. Teams can now locate the bug and squash it!

Businesses can also create content that is only for customers who hold memberships, giving them the ability to manage premium content channels on their site. Build exclusive content for paying customers to open up a new revenue opportunity. In regards to size, Hub Enterprise is built for hierarchical teams so segmenting work can seem like a pain. However, the partitioning feature segments the work so that specific team members can only be allowed to access the content that they are working on.

There is much more on Hub Enterprise, but for now, here are a few other features that can keep your growth-driven enterprise on track:

1. Custom CDN configuration → Gives your team the ability to track how visitors are accessing your website for security reasons.

2. Adaptive testing → Test up to 5 pages at a time to discover which page will perform the best according to your optimization strategy.

3. Site performance monitoring → Have full insight on which areas of their website are performing and which areas are underperforming.

More with HubSpot's CMS Suite

HubSpot’s CMS Hub is designed to work with the rest of their hub (marketing, sales, and service hub) to improve both the development and marketing team’s experience with website building.

Having the whole pie makes it a more appealing choice to scale all of your inbound marketing with every HubSpot tool within reach. If you are considering migrating to HubSpot, don’t hesitate to contact us! The Webstacks team is here to help you answer any questions. Still not convinced? Check out our previous blog and see how HubSpot’s CMS Hub compares with other CMS platforms.