Introducing the new playbook to Modular Web Design for B2B Websites

B2B websites are adopting an iterative approach

The days of one-time website projects are far behind us. Top B2B SaaS companies are beginning to understand the importance of consistently improving their websites. 

Unless you’re happy dealing with:

• Spending over $50k+ every few months for fresh website redesigns

• Your site having no design consistency, poor UX, and lack of professional touch

• Content editors and marketers facing the limitations of page templates and the inability to implement CRO strategies

Then your SaaS company should think about another approach to website building.

Presenting Modular Web Design: a revolutionary approach to website building. Today’s most successful B2B SaaS companies are using modular design to grant marketing teams more ability to create continuous cycles of improvements that drive great business results faster than traditional website design.

Let us tell you more about it. If you want to see what the web guide is all about, then check it out now!

The new playbook for B2B websites

Get an exclusive look at how modular web design helps future-proof your B2B website.

Read now

What is modular web design?

The ultimate goal of modular design is to design complete products by combining smaller independent elements. Imagine having the same building blocks that, as depicted in the image below, can form different finished products when assembled.

When applying the principle to a website, your design process involves creating an adaptable system of individual, reusable website components that can adjust to new content as needed. 

Marketing teams/content editors can arrange any website component — such as the navigation, hero, switchbacks, etc. — to create unlimited page variations without being confined to the boundaries of a page template. Components used on a homepage can also be utilized on another webpage for a different use case while maintaining their functionality. 

Website components B2B SaaS marketing sites use across different website pages include:

That’s only a few of many reusable website components found across B2B websites — see which other website components are reused on a modular website.

Traditional vs. Modular Web Design

When it comes to the traditional web design process, SaaS websites undergo a design cycle every few years to keep the content fresh, solve any problems of the current site, and stay on top of their competitors. 

In today’s ever-changing market, SaaS brands understand that website redesigns lead to:

• Unscalable websites that age over time

• Expensive Redesigns

• Page templates limiting your content editors

The issue is loud and clear: the traditional web design approach can no longer keep up with today’s unpredictable, constantly changing market. 

With a modular website, marketing teams have more room for constant website experimentation without relying heavily on internal development resources or dealing with upfront costs. Save yourself some time, money, and future headaches.

How thinking modular will benefit your SaaS website

By designing your SaaS website with a modular approach, you are ultimately empowering your marketing teams and content editors by yielding:

• Faster iterations & deployment 

• More control over content

• Seamless ability to maintain and alter components

With all these valuable benefits, it’s no wonder why today’s leading B2B SaaS brands are designing their websites with a modular mindset.

Read more about what the benefits of modular web design can do for your team.

Parting Thoughts

From Calendly to ServiceTitan, we can already recognize modular websites in the most successful B2B SaaS companies that are forward-thinking to the needs of their marketing teams. 

With modular web design, marketers can start thinking of their websites as a product of interchangeable independent parts, which empowers them to create endless possibilities.

Excited about modular design like we are? Take a look at our full guide to learn even more, and contact our modular design experts for a free consultation!

Stay tuned for future blog posts stacked full of everything websites and the world of B2B SaaS — until next time!

The new playbook for B2B websites

Get an exclusive look at how modular web design helps future-proof your B2B website.

Read now