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Between the Brackets: Natalie Eisen, SEO Analyst

Say hello to SEO Analyst Natalie Eisen! 👋

Jan 25th, 20223 minutes

Eric Izazaga

Marketing Coordinator

Between the Brackets: Natalie Eisen, SEO Analyst - Blog Post

We're back with the first edition of Between the Brackets in 2022: a series we launched to introduce you to the beautiful people that make Webstacks the best agency to work at! 🚀

Natalie brought her talents to Webstacks before the end of last year, going from one SEO role to another. Let's get to know her!

About Natalie

It's great to have you, Natalie! Tell us about yourself.

I’m a San Diego native through and through. I get cold when the temperature drops below 70, I panic trying to drive in the rain - the whole nine yards. I’ve lived in a few other places (including England for a time) but nowhere else compares to San Diego so I keep on coming back.

In my spare time, I eat pasta, play video games, try to keep my cat from walking over my computer keyboard, and panic over Google algorithm updates. It’s a simple life but a good one.

Let's play a game - Two truths and a lie:

  1. Multiple people walking around with lines of my writing tattooed on them.

  2. I own a beautiful painting of a mouse eating an Oreo and it’s my prize possession.

  3. Thinking up two truths and a lie was very easy and took me no time at all.

What is your favorite hobby as of late?

I like writing! I write a lot of weird little short stories that I will take with me to my grave.

SEO at Webstacks

Tell us about your role as SEO Analyst.

I help businesses show up in more search engine results for relevant user searches. The end goal is twofold: I want my clients to connect with their target audience, and I want searchers to find useful information to answer their search queries.

Bringing these two parties together is my main task, and I have a lot of tools I can use to accomplish this – content creation and edits, technical fixes within the code of the website, metadata edits, link building, and more!

What do you enjoy the most about your role?

I enjoy improving the overall health of a website.

Whether that’s getting a solid content plan in place to improve the site’s authority or changing image load times to increase page speed. There are a lot of possible boosters out there, and discovering and implementing them always feels great.

What is one thing you’ve learned about SEO since joining Webstacks?

Webstacks has taught me how powerful SEO can be when you combine technical and content-based optimizations. Before working here, I hadn’t gotten the chance to bring these two parts of an SEO strategy together, and now that I have, I can say it feels good.

Company Culture

What is your favorite Webstacks memory so far?

I liked being able to meet and talk to everyone at the Webstacks party! It’s been so nice to be able to connect with Webstacks’ crew of champions remotely but it was incredible getting to meet people face-to-face.

Any advice for candidates who may be interested in joining the SEO team at Webstacks?

Having all the latest industry knowledge isn’t as important as having the curiosity and drive to find and deliver solutions.

Don’t worry if you don’t yet know all of the ins and outs of Ahrefs or Screaming Frog or any of the industry’s million tools and strategies. Knowledge can be learned!

What is the best restaurant you’ve ever been to?

You can’t make me choose. This is an impossible question. There is so much good food in the world.

I will say that my go-to dinner is the pesto pasta from North Italia here in San Diego. They put slivers of garlic in it and fried caper. What’s better than pesto pasta?

What’s one question you want to ask the next team member?

What’s your ideal breakfast?

Editor's note: Webstacks is a full-stack marketing agency founded in 2020 that helps businesses accelerate growth by offering creative, marketing, development, and other services at scale. Webstacks is based in San Diego, California, with 30+ employees across the states. For business inquiries, please email hello@webstacks.com.

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