After closing a $72 million Series B in late 2022, Deepgram entered 2023 ready to scale. Backed by fresh capital and rising demand for production-grade speech AI, the company was preparing for its next stage of growth and needed a website that could support that acceleration.
With faster processing, stronger accuracy, and features built for real-world performance, Deepgram was quickly becoming the go-to voice solution for developers and enterprises. The product was outpacing the market, and the brand needed to keep up.
With that momentum came a need for a web presence that could fully represent the depth of the product and the ambition of the team. Deepgram turned to Webstacks to elevate its online brand, build a more dynamic and flexible website, and lay the foundation for a scalable digital presence.
Overhauling Design & Development—The Webstacks Way
Deepgram wanted a site that looked as advanced as the technology behind it. The team aimed to retain its dark mode aesthetic and vibrant gradients while evolving the visual language to feel more refined, modern, and enterprise-ready. We preserved the brand’s distinct energy but introduced a more structured design system—cleaner typography, improved spacing, and clearer visual hierarchy to support longer-form content and more sophisticated use cases.
Alongside the redesign, we migrated the site to DatoCMS in just 90 days. The new stack gave Deepgram’s team full control over content and a faster path to iteration. Pages could be built, tested, and shipped without developer involvement. The end result was a high-performance web platform that reflected Deepgram’s technical credibility and supported their growing GTM strategy.
Key Website Initiatives
Homepage
As Deepgram expanded its product offering, the company introduced a tiered pricing structure built to support a wide range of users from individual developers to enterprise teams. We redesigned the pricing page to reflect this growth, making it easier for visitors to compare options, identify the right tier, and take the next step, whether through self-serve signup or by engaging the sales team.
Pricing Page
Following the initial relaunch, Deepgram quickly scaled its content strategy through a robust resource hub. From technical blogs and thought leadership to podcasts and interactive tools, the site became a central engine for lead generation and education.
AI Tools
One standout example was the AI Voice Generator—a simple, interactive tool that introduced new users to Deepgram’s capabilities in a hands-on way. This kind of content not only attracted organic traffic but also created opportunities for deeper product engagement. Together, these resources played a crucial role in establishing authority, engaging the developer community, and solidifying Deepgram’s position as a leader in speech AI.
AI Apps
One of the most impactful projects was the launch of the Deepgram AI Apps Catalog—a programmatically generated library of thousands of AI companies and tools.
Each application had its own optimized detail page, allowing Deepgram to rank for a wide range of branded search terms and significantly expand its organic reach. What started as a simple, low-lift SEO initiative quickly became the single largest driver of site traffic and brand visibility, far surpassing expectations and proving the power of scalable, content-led growth.
Enterprise Page
As Deepgram’s customer base grew, so did the need to speak directly to enterprise buyers. We designed a dedicated Enterprise Page to position Deepgram as a scalable, secure, and production-ready solution for large organizations.
This page became a critical touchpoint in the sales process, tailored to the concerns of technical decision-makers and built to validate Deepgram’s readiness for complex use cases, high-volume data, and compliance needs.
Conversion Pages
To support Deepgram’s growth, we optimized two of the most critical conversion paths on the site: the demo request and the sign-up experience. We redesigned these pages to reduce friction, clarify value, and create clearer calls-to-action for both self-serve and sales-assisted users. These enhancements helped create a more focused and conversion-friendly user journey, from discovery to sign-up to deeper engagement with the platform.
Scaling at the Speed of Innovation
Before Webstacks, Deepgram had momentum, a strong product, and ambitious plans to grow. They needed a web platform capable of supporting a high volume of content, fast-moving campaigns, and increasingly complex user journeys. What began as a 90-day redesign evolved into a multi-year partnership that powers everything from lead generation and SEO to product marketing and community management.
This kind of foundation enables more than just publishing. It gives marketing and product teams the tools to operate independently, launch quickly, and evolve without engineering bottlenecks. For companies building advanced technical products, a flexible and scalable website is a critical piece of infrastructure. With Deepgram, we helped create a system that’s built to keep pace with product innovation and support growth across every stage of the business.
