Episode 19: How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

David Newton
David NewtonVP of Marketing
Episode Overview

In episode 19, I sit down with David Newton, VP of Product, Customer Success & Marketing at Handle Global, to talk about how aligned GTM teams benefit marketing website strategy.

Β We dive into:

  • Handle Global's approach to category creation (4:47)

  • David's take on the biggest problem with B2B tech GTM strategy (8:27)

  • Handle Global's buyer-group interactive demo strategy (12:05)

  • The benefits aligned GTM teams have on the roles marketing websites play in B2B SaaS growth (15:55)

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