Episode 18: Launching a Headless CMS for B2B SaaS Marketers in a Crowded Category

Alan Gleeson
Alan GleesonCEO and Co-Founder
Episode Overview

In this episode, I speak with Alan Gleeson, CEO and Co-Founder of Contentoโ€”a headless CMS specifically made for B2B SaaS marketersโ€”about his strategy behind launching in a crowded space with ~80 competitors.

ย We also talk about:

  • The benefits of headless CMS, specifically for B2B SaaS marketers

  • The importance of positioning

  • What B2B SaaS is getting wrong with GTM (Alan's answer was very thoughtful here)

  • The roles websites play in revenue growth

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