Episode 15: How FullStory Upgraded their Website to a Pipeline-Generating Machine

In this episode, Sarah Sehgal, Director of Demand Generation at FullStory, took me through her thoughts on the state of demand generation, how she's building her team and setting them up for success, how she aligned with sales to build a chatbot that pushed $500,000 in pipeline in a single quarter, and where she thinks B2B tech websites can improve across the board.

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