Here's the difference between WordPress, Contentful, and HubSpot's CMS Hub

Is your enterprise looking for a way to make content creation more manageable, painless and fun? Check out these CMS options and find out which best suits your team's current needs.


What are my CMS options?

As people, we love to have options; we love to price match, we never fail to compare features and functionalities, and we ping our peers for social proof. The purchasing process for software is no different. When it comes to choosing the right CMS platform for your team, having options will help guide you to make the right choice. Every CMS platform is built and priced differently, with some having more advanced features than others. We will take a look at some of the low-end and high-end CMS platforms to help you choose the perfect CMS for your tech stack.


1. Wordpress


Why is WordPress so popular?

One word to describe WordPress: simple. Wordpress is considered to be the #1 blogging and website building platform because it is easy to use! Wordpress has grown to be a very popular website platform for a while now, so many of you may already know what the differences are between the two. But for those of you who are unsure, we got you covered.



Price: 100% Free


  • A CMS system that is built for blogs and websites, as well as newspapers and magazines
  • Powers the front-end and back-end interface
  • Knowledge of HTML or other programming languages is not required to build a website
  • Plug-ins such as contact forms, SEO and backups are offered to drive more traffic to your website
  • Free WordPress themes are at your fingertips
  • Little to none security issues when using WordPress
  • The majority of themes offered are mobile-friendly
  • Create custom menus, making it easy to navigate on your website
  • WordPress delivers when it comes to SEO, allowing your website’s content to be found on common search engines


Who does this CMS work best for?

WordPress is the perfect CMS option for starters who are interested in building a website or creating a blog for the first time. Of course, it is not exclusive only to these groups as many established websites today are probably running on a WordPress CMS and doing just fine. But for businesses and freelancers who are just looking to familiarize themselves with a CMS platform, this is the place to start. You will get a clear idea of how flexible you can be with your content, and how simple members on your team can manage content and publish it. 


Why do businesses stick with WordPress?

1. There are no time constraints...

If you need a website or blog up in running in a matter of days, and need it to be accessible to your up and coming team, then this will do the job. If you do not have the time to learn a deep CMS platform with several more features and wish to use it on a basic level, then WordPress is the optimal choice.


2. Free 99...

As I mentioned, businesses tend to stick with WordPress for many reasons, which explains why 35% of the web is powered by this platform. The most appealing attribute is that it is free and anyone can use it! Many businesses and organizations may be discouraged to see a monthly bill for a platform that they only utilize for basic functions. If you are getting started and need to maintain a budget, WordPress will deliver for now.


WordPress for the win

Simple, easy and reliable—if you are pressed for time and still want to reap the benefits of a CMS, then your search for a CMS platform is over. For those businesses that need a WordPress integration, Webstacks can help!


2. Contentful


What is Contentful?

Founded in 2013, the headless CMS market leader sought to offer a platform for businesses to group all of their content into one single space, making it accessible to all team members. The platform works to make integration seamless, an extensible framework that ties an existing tech-stack with Contentful’s CMS. The fast-moving leader offers a range of tiers for different needs.


Free trial

Price: Free


  • Sample app that you can reference
  • The trial gives users 1 free micro space to begin deployment
  • Up to 10 free users for each free trial
  • Software development kits (SDK) are offered in 8 languages


For developers, businesses and enterprises

Price: Starting at $39/month 


  • Full control of CMS with a stateless API
  • Optimization is blazing, running in the sub-100 ms range
  • Editing toolbox for a customizable interface, global scale, cloud governance, and content modeling
  • Autonomous project collaboration, management and billing at all levels within your organization
  • SDKs hot-n-ready for you to go straight into prototyping
  • Integrate Contentful to your established tech-stack that is on a different API service
  • Zero service disruptions, offering secure previews for drafts and completed entries
  • Forma 36 design system to customize the editorial interface and Contentful app as you see fit
  • Update source files with a built-in editor and media library for faster publishing speed


Who does this CMS work best for?

As an established marketing leader, an enterprise should expect blazing, reliable speed that supports any website built to scale. Businesses who have been around and are now established giants such as Mailchimp, Spotify, and Trunk Club run on Contentful’s headless CMS platform. Right off the bat, you should have an idea of the kind of enterprise that runs on this platform. Businesses that are experiencing accelerated growth and need all their content ready to ship to multiple digital channels need Contentful. Their content infrastructure is built for large businesses that need multiple developers and content editors to collaborate at every level.


Why should your business choose Contentful?

1. A content hub accessible to everyone...

This hub is where all your content will live. This space is where developers and content creators are able to coexist, putting the power into the hands of content creators without costing your developers time. The content hub is where everyone on your team is able to organize, edit and publish content with no permission from the development team. This makes for more bandwidth to work at an accelerated pace.


2. Established solutions worth your buck...

Blueprints and models are available, allowing teams to build around these guides. Because Contentful has partnered with companies like Nike, they now have a wide network of agencies and consulting partners that can work with you to create the best solution for your enterprise. Contentful also has an established community, hosting regular meetups and connecting through Slack to share resources that will help a business succeed. In addition to this community, Contentful offers learning services with the subscription.


3. Integrate your entire web stack...

Compared to an organization using WordPress, a Contentful user might already have an established tech stack filled with tools, apps and contacts that they want to keep safe. With Contentful, your enterprise can integrate your tools with no problem, supporting the workflow you envision or have engraved into your process.


Try out Contentful

Although the free trial does not offer as much as the subscription, it can still give you an idea of how the headless CMS will fit into your web stack. First, one must try something before deciding they won’t need it. From there, you will find whether Contentful’s CMS platform can optimize and scale your website and business strategy the way you envision.


3. HubSpot


HubSpot’s stockpile of services includes CMS Hub

HubSpot's stacked, robust growth platform almost seems never-ending. What might they pull out of the hat next? CMS Hub was launched less than 2 months ago, offering speed, security and most importantly, a massive scale for growth-driven businesses. Like Contentful, HubSpot also offers different tiers, with the high-end tier offering the most opportunity, at a large cost, of course. Let us dive in.


14-day trial

Price: Free


  • Attract and manage new leads using basic SEO tools for your social media and blog needs to merge your marketing and campaign efforts
  • Use the landing-page features, automated workflows and email marketing tools to convert leads
  • Maintain relationships between leads and your sales team with HubSpot’s advanced customer relationship management (CRM)
  • Utilize pre-built or custom reports to manage your return on investment (ROI)



Price: Starting at $300/month


  • Themes that make it fun and easy for users to make of a friendly content editing experience, offering multiple themes or even giving you the option to make your own
  • Drag-and-drop editing for specific pages using the same template you chose and avoid creating a new page every time
  • Run tests on language variants of your pages with the multi-page testing feature, using adaptive page testing on your content
  • HubDB allows users to build tables with their content, accessible at all times and is updated instantly whenever any changes are made on the platform
  • Serverless functions fill in the void of having to worry about managing servers or bumps that may affect traffic to your website
  • Activity logs that show who is making changes and when they were made—as your team grows, tracking every change that is made on your site are still trackable
  • Two brand domains are included but more can be purchased as your enterprise continues to see growth


Who does this CMS work best for?

If this is your first time hearing about HubSpot in general, then you may have been living under a rock—or not. It may sound unlikely since HubSpot is an inbound marketing giant! However, you may know of HubSpot and not be using the platform—this is more likely. That being said, the CMS Hub is tailored to users who are already on HubSpot and consider themselves HubSpot fanatics. Of course, I am not saying that users who need a CMS should not consider this platform—but for those who are just looking into CMS platforms may find the CMS Hub overwhelming.


Who is CMS Hub tailored for?

Why did I refer to HubSpot users as ‘fanatics’? The answer lies in the starting price. CMS Hub is built for large enterprises rather than small start-up companies who are just getting in the game. HubSpot is known for offering stacks of software referred to as ‘hubs’, which of course perform better when they are used together. A HubSpot user is more likely to choose the CMS Hub than Contentful or WordPress simply to avoid outsourcing—having an iPhone and a Windows computer just doesn’t sound right. The same with HubSpot and its array of service hubs. Nonetheless, CMS Hub is robust, advanced and honed to make website building fun, engaging and collaborative. Whether you are a small or large business, CMS Hub can be a powerful addition to your tech stack.


Becoming a HubSpot fanatic

1. CMS Hub is loaded...

When you purchase CMS Hub, you also get HubSpot’s free CRM software dedicated to tracking relationships with your customers. Managing your relationships while building awesome content with Hub CMS is a steal in the digital world.


2. Features on top of features...

Hub CMS offers several features that make for an enjoyable experience. Developers are able to build website pages, take a vacation and not be disturbed by content creators who want to make edits. The developer is able to create custom templates and modules for the marketer, who can fill in the copy. Once a template is complete, the marketer is able to build the website for the desired audience with ‘drag and drop’ editing. With this feature, users can add or drop a section without imparting the template on other pages.


3. A flat fee...

Once you pay the monthly fee, anyone granted permission can enjoy the features CMS Hub has to offer. If your enterprise wants a set of different hands on each page of a website simultaneously then Hub CMS is the platform for you. This platform was built to give developers the freedom to build pages and hand them off to the content creators. The more content creators, the more creative and optimized your website will turn out.


Looking for more about CMS Hub?

If you are still not convinced on whether your team needs a CMS Hub, then speaking with a HubSpot Pro will help. Our team has worked with HubSpot’s CMS Hub on several occasions, so we can help to answer any questions you still have.


Parting thoughts

Content management systems (CMS) are all built to manage content—but at the end of the day, one CMS option may suit your team better than the rest. Let us know if your organization is using any of the platforms mentioned above and how it has made content creation almost effortless.

Is your team using a CMS?

If you would like to know about CMS integrations, visit our page and learn how we can help.

Posts you might also like

Why Hubspot CMS is a no-code platform perfect for marketing teams
September 16, 2020
Why Hubspot CMS is a no-code platform perfect for marketing teams
How to find the optimal balance between UX design and SEO
September 10, 2020
How to find the optimal balance between UX design and SEO
Atomic Design: The advantages of an atomic web design strategy
September 8, 2020
Atomic Design: The advantages of an atomic web design strategy
Why hosting your website on Hubspot will resolve all your CMS troubles
September 3, 2020
Why hosting your website on Hubspot will resolve all your CMS troubles
3 problems with your CX strategy that you didn't know RevOps can solve
August 31, 2020
3 problems with your CX strategy that you didn't know RevOps can solve