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10 B2B Website Metrics To Track in 2024

Discover 10 key B2B website metrics to track in 2024 for optimizing UX, driving conversions, and crushing your business goals.

Hannah Nicole Espejo
Hannah Nicole Espejo
3 minutes

10 B2B Website Metrics To Track in 2024

Tracking website metrics is crucial for running a successful B2B website. With 84% of B2B businesses already using advanced analytics tools to manage content, choosing the right metrics can be the difference between driving growth and wasting time. 

In this article, we'll dive into the 10 B2B website metrics you need to track in 2024. These metrics will not only measure your website's success but also fuel your business growth. By focusing on the right metrics, you'll gain valuable insights and make smart, data-driven decisions to improve your online strategy.

Key Takeaways:

  • Tracking the right website metrics is crucial for measuring the performance of your B2B website and its impact on the business.

  • By focusing on these metrics, you can gain valuable insights and make data-driven decisions to improve your online strategy.

  • Implement a robust B2B marketing tech stack in order to capture every aspect of your website's data.

Understanding B2B Website Metrics To Monitor

Website metrics are essential for measuring the success of your B2B business. Tracking these key performance indicators (KPIs) gives you valuable insights into your website's performance, helping you make data-driven decisions to optimize your online strategy. 

Understanding the impact of these metrics is key to driving business success and achieving your goals.

Why Track Website KPIs?

Tracking website KPIs gives you a clear picture of your site's performance. By monitoring metrics like traffic volume, conversions, and keyword rankings, you can assess the effectiveness of your marketing efforts and identify areas for improvement. These metrics provide concrete data to measure the success of your digital marketing campaigns and guide your strategy adjustments.

How KPIs Drive Business Success

How To Use Conversion AI to Optimize Lead Generation

Website KPIs provide actionable insights that can significantly impact your business strategy. By analyzing metrics such as traffic sources, time on page, and conversion rates, you can:

  • Optimize Marketing Campaigns: Identify which channels are driving the most traffic and conversions, allowing you to allocate resources more effectively.

  • Improve User Experience: Understand user behavior to enhance site navigation, content, and design, keeping visitors engaged and reducing bounce rates.

  • Increase Conversions: Pinpoint obstacles in the conversion process and implement changes to improve user journey, leading to higher conversion rates.

  • Refine SEO Strategies: Track keyword performance and adjust your SEO tactics to improve search engine rankings and attract more organic traffic.

  • Make Data-Driven Decisions: Use concrete data to inform your overall business strategy, ensuring that your decisions are based on reliable insights rather than guesswork.

Utilizing KPIs effectively enables you to fine-tune your website, enhance customer satisfaction, and drive sustainable business growth.

What About the Rest of Your B2B Website? 🤔

Get our ultimate guide - The Best B2B SaaS Websites of 2024. See standout web design examples across the industry and get inspiration for improving your own homepage, pricing page, careers page, lead gen tools, navigation menu, and more!

Key B2B Website Metrics for 2024

Below are the key B2B website metrics that you should be tracking in 2024. These metrics play a crucial role in measuring the performance and success of your website, providing valuable insights for optimizing your online strategies.

  1. Traffic Volume

Traffic volume is the total number of visitors your website receives within a specific timeframe. By analyzing traffic trends over time, you can assess the overall reach and popularity of your website, understand the impact of marketing campaigns, and identify seasonal trends.

High traffic volume means more potential leads, while fluctuations can signal the impact of your marketing efforts or seasonal trends.

2. Top Pages

Identifying the top pages on your website helps you understand which sections or content attract the most attention from visitors. To find your top pages, use analytics tools like Google Analytics, which can show you the pages with the highest number of views, average time spent, and lowest bounce rates. 

This insight allows you to prioritize these key pages, optimizing them for a better user experience and higher conversion potential. Knowing what content resonates best can guide future content creation and marketing strategies.

3. Traffic Sources

Understanding the sources of your website traffic is essential for effective marketing and targeting strategies. The four primary traffic sources you should monitor are:

  • Organic Search: Traffic from search engine results when users search for relevant keywords. This can be tracked using Google Analytics and Google Search Console.

  • Direct Traffic: Visitors who enter your website's URL directly into their browsers or access it via bookmarks. This indicates brand recognition and loyalty.

  • Referral Traffic: Visitors referred from external sources, such as other websites, social media platforms, or online directories. This can be tracked in Google Analytics under the 'Acquisition' section.

  • Social Media Traffic: Visitors who reach your website through social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Tracking this metric helps you evaluate the effectiveness of your social media marketing efforts and identify which platforms drive the most engagement and conversions.

4. Conversions + Conversion Rates

Conversions are actions taken by website visitors that align with your business goals, such as making a purchase, signing up for a newsletter, or submitting a contact form. 

Tracking conversions and conversion rates provides insights into the effectiveness of your website in driving desired actions and enables you to optimize conversion funnels for improved performance.

By analyzing conversion funnels and user pathways, you can identify drop-off points and optimize these areas to improve performance.

5. Goal Completions (Google Analytics)

Goal completions in Google Analytics let you define and track specific actions or milestones you want visitors to achieve on your website. By setting up goals in Google Analytics, such as form submissions, downloads, or purchases, you can monitor how well your website meets its objectives. 

This metric is crucial for measuring the effectiveness of your online strategy and understanding how visitors interact with your site.

6. Revenue Attribution

Revenue attribution tracks and assigns revenue to different marketing channels or campaigns. This metric helps you determine which marketing efforts generate the most revenue, enabling you to allocate resources more effectively and optimize your return on investment (ROI). 

Tools like Google Analytics and CRM systems can provide detailed reports on revenue attribution, showing you the path visitors took before converting and the value generated from each channel.

7. Organic Clicks (Search Console)

Organic clicks are the number of times users click on your website's listing in search engine results. Monitoring organic clicks using Google Search Console provides insights into your website's visibility and appeal in organic search. 

It helps you identify which keywords and pages are performing well, and where there are opportunities to improve your search engine optimization (SEO) efforts to drive more traffic and increase conversions.

8. Keyword Rankings

Keyword rankings show where your website appears in search engine results for specific keywords. Tracking these rankings with tools like Google Search Console, SEMrush, or Ahrefs allows you to evaluate the success of your SEO efforts and identify areas for improvement. 

Optimizing for relevant keywords can boost your website’s visibility, attract more organic traffic, and enhance conversion rates. Regularly monitoring and adjusting your SEO strategy based on these rankings ensures sustained improvement.

Make sure you technically optimize your website as well as your front-end keywords for the best results. 

9. Time on Page

Time on page measures how long visitors spend on a specific page. This metric offers insights into the engagement and interest level of your content. Longer time on page indicates that visitors find the content valuable and engaging, while shorter time suggests areas for improvement. 

Tools like Google Analytics can provide detailed data on average time spent on each page, helping you identify which content needs enhancement to better retain visitors.

10. Page Load Speed

Page load speed refers to the time it takes for your website's pages to fully load. Monitoring page load speed is crucial for providing a positive user experience, as faster-loading pages lead to lower bounce rates and higher user satisfaction. 

Optimizing page load speed can significantly impact your website's performance and conversion rates. You can easily measure your website’s loading speeds by using Google’s PageSpeed Insights tool.

Best Tools and Technologies for Effective Monitoring

B2B Marketing Tech Stack

To effectively monitor your website metrics and make data-driven decisions, it's essential to use the right tools and technologies. Here are six of the best options available recommended by Webstacks to help you monitor and analyze your website's performance in detail.

Google Analytics 4

Google Analytics 4 offers a comprehensive set of features for tracking your website’s performance. You can measure key metrics like traffic volume, top pages, and traffic sources. 

Additionally, it provides insights into conversions, conversion rates, and revenue attribution. By using Google Analytics 4, you can understand your audience better and make informed decisions to enhance your website.

Google Search Console 

Google Search Console is crucial for monitoring your site's organic search performance. It helps you track organic clicks, keyword rankings, and other essential SEO metrics. 

This tool can show you how your site appears in search results and highlight areas for improvement in your SEO strategy. It works well alongside Google Analytics 4 to give a full picture of your website’s search performance.

HubSpot

HubSpot is an industry-leading CRM platform that can help you track metrics for website traffic, revenue attribution, and so much more. Their Reporting and Dashboards tools allow you to seamlessly build custom reports on hundreds of different metrics. And, you can group reports to create dashboards that give a more holistic view of your data.

Ahrefs

Ahrefs is a comprehensive SEO tool that offers a range of features for monitoring and improving your website’s search engine performance.

The platform provide insights into your backlink profile, keyword rankings, and organic search traffic. Tools like Ahrefs also allow for competitive analysis and helping you find high-performing keywords and content ideas, enabling you to refine your SEO strategy.

Mutiny

Mutiny is a personalization platform that provides insights into your website visitors’ behavior. It allows you to track user engagement and conversions, and helps you deliver personalized content experiences. 

By understanding individual visitor interactions, you can optimize your site to better meet their needs and enhance overall engagement.

Amplitude

Amplitude is an analytics platform that focuses on analyzing user behavior and product usage. It provides insights into your website's engagement metrics, and features analysis allowing you to understand how users interact with your content and identify areas for improvement. 

Hotjar

Hotjar is a powerful tool that combines website analytics with user feedback and behavior analysis. 

It offers heatmaps, session recordings, and surveys to help you understand how users navigate your website and uncover opportunities for improvement. 

This visual and feedback data can help you understand user behavior in-depth and identify areas for improvement, making it easier to enhance the overall user experience.

Using these tools and technologies, you can gain a clear understanding of your website’s performance. They provide the data needed to make informed decisions, whether you’re looking to increase traffic, improve conversions, or enhance user experience. These insights are valuable for driving business success in 2024 and beyond.

What About the Rest of Your B2B Website? 🤔

Get our ultimate guide - The Best B2B SaaS Websites of 2024. See standout web design examples across the industry and get inspiration for improving your own homepage, pricing page, careers page, lead gen tools, navigation menu, and more!

Need Help With Your Website?

Tracking the right website metrics is essential for running a successful B2B website. By focusing on key metrics, you can gain insights into your site's performance, make data-driven decisions, and drive business growth.

In this article, we highlighted 10 critical B2B website metrics for 2024. These metrics help you understand your audience, optimize your content, and improve conversions.

For expert assistance in optimizing your B2B website, consider partnering with Webstacks. As an enterprise B2B technology web agency, we specialize in fast, hassle-free web development

We help fast-growing companies generate more value from their websites. Let us help you drive business growth and achieve your goals with our professional services. Reach out to Webstacks today!

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Table of contents
10 B2B Website Metrics To Track in 2024
Key Takeaways:
Understanding B2B Website Metrics To Monitor
Why Track Website KPIs?
How KPIs Drive Business Success
Key B2B Website Metrics for 2024
2. Top Pages
3. Traffic Sources
4. Conversions + Conversion Rates
5. Goal Completions (Google Analytics)
6. Revenue Attribution
7. Organic Clicks (Search Console)
8. Keyword Rankings
9. Time on Page
10. Page Load Speed
Best Tools and Technologies for Effective Monitoring
Google Analytics 4
Google Search Console 
HubSpot
Ahrefs
Mutiny
Amplitude
Hotjar
Need Help With Your Website?
Hubspot
Ahrefs
Mutiny
Amplitude
Hotjar
Need Help With Your Website?