Episode 12: Misconceptions around PLG, Data Capture & ABX w/ Francis Brero of MadKudu

In this episode, I sit down with Francis Brero, Co-founder and CPO at MadKudu, to discuss the state of PLG, four key (and surprising!) GTM findings from a recent marketing leadership discussion Francis attended, a use case that covers how Lucid increased revenue by 60% from product users, and what he thinks are the most significant weaknesses with B2B SaaS websites today.