We are designing the future. A new chapter in history is being written, and its focus is on how blockchain is fundamentally changing the way we use and perceive the internet. Fortunately, design is at the forefront of this global transition.
The shift from Web2 to Web3 is beginning now; we see it, most notably, in the way artists, musicians, and entrepreneurs are sharing their work and building community.
Whether you're creating a decentralized autonomous organization (DAO), minting or collecting NFTs, building on the decentralized web, or developing blockchain dApps, there's no shortage of projects to work on.
In this article, we review 24 of the most exciting blockchain companies that are using Web 3.0 design to push the movement forward and build community.
Keep reading to learn some of the most popular Web3 website trends, get some pro design tips from our own Web3 designers, and discover some cool crypto projects you've never heard of before.
It’s no secret that well-designed user experiences are one of the most genuine forms of building trust with your audience. We could speak for days on what good design is at its core, but this quote from Paul Rand sums it up quite nicely:
"To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse."
While this ideology applies to so many facets of design—digitally and in our everyday lives—we believe design’s importance in crypto, specifically, is paramount to the adoption of blockchain-based alternatives.
Building in the blockchain industry is believing in the future—one where power is placed in the hands of the people and freedom is given back to creators.
The movement is picking up momentum with each passing day; however, blockchain's ambitious goals are consistently met with doubt and hesitation. Doubt is especially present when finances, drastic change, and risk collide.
Blockchain companies today are asking people to not only trust them with their money but challenging them to change their perception of the internet and the global financial system. Pair a subversive ideology with poor design, and you’ll be met with pushback.
Blockchain is the perfect storm and presents an incredible design challenge.
So, how do we keep the momentum going when there is seemingly so much to tackle?
We start with what we can control—design.
We have to kick this article off with Cosmos. They are a perfect example of the Web3 website design trends seen across the industry - colorful gradients, 3D elements, and futuristic space themes.
While being incredibly expressive, they’ve done an excellent job at designing their brand on a solid foundation of beautifully orchestrated typography that scales, clear CTAs, a header hierarchy that allows users to effortlessly scan the website, and they make clear attempts to remain accessible with high-contrast text and backgrounds.
On a visual level, their use of planets to portray the decentralized apps, and "Internet of Blockchains" messaging is outstanding. Plus, they’re interactive, which we love!
Besides their knowledge of beautiful and functional web design - which we love - Cosmos leans heavily into their name, symbol ($ATOM), and their vision of an internet of blockchains which to an active imagination looks like an interconnected universe.
🌈 Colorful gradients
✨ 3D elements
🖥️ Interactive visuals
🚀 Space-theme
Rainbow’s playful design, use of memes, and strong community are so unmatched that we could write a whole article on their brand (and tweets) alone.
Whereas many other wallets stick to what’s considered safe in finance, Rainbow challenges the norm by pushing fun, eccentric designs.
The Rainbow website is rather straightforward as its goal is to send people to the app download page, but in the small details, we see the creativity that we—as the design industry—seem to have forgotten in the pursuit of the minimalist trend.
The wallet is also beautifully designed with the same artistic expression.
Their knowledge of beautiful and functional app design is abundantly clear; from the clear flows to the small moments of delight (loving the use of emojis), they’re one of our favorite Ethereum-based software wallets apps to use.
Rainbow is a breath of fresh air and a leader in bringing some ✨spice✨ to design.
🌀 Bringing expressive, fun design back to the web
🆒 Embracing individuality
🌈 Use of emojis
Hedera is a proof-of-stake public ledger that is governed by leading enterprises, universities, and blockchain organizations around the globe.
This Web3 website design excels in a number of areas - where do we even start?
First of all, you are greeted with this bold, bright mix of blues that is instantly eye-catching. While the HBAR logo is pretty plain and simple, this website’s use of vibrancy makes for an excellent contrast.
Beyond colors, Hedera utilizes a layout that’s intuitive and engaging. Their website is rather large, and the homepage and navigation bar do a fantastic job of initiating a pleasant user journey.
Another key point is Hedera’s use of animations. When a website can interact back with the user, it activates a whole new level of engagement. The “typing” hero animation, the button hover states, the text changing color with scrolling inputs - there are so many hidden easter eggs on this site. Once noticed, you really appreciate the attention to detail!
⌨️ A bold and cool heading
🖼️ Use of illustrations to fill whitespace
👉 Neat microinteractions
🧭 A clean, intuitive navigation menu
Moving onto Circle, the easiest business bridge to DeFi, and a client of ours here at Webstacks (warning: not-so-subtle humble-bragging).
We see similar elements to the crypto website design trends above, yet Circle adds flair by introducing vibrant illustrations that feel immersive while retaining a great flow throughout the page. We love this design choice because it nods to Circle’s brand and the execution was done perfectly.
With a complex product, the easier you can make it for visitors to learn about your product, the greater your chances are at converting them into a lead and customer.
Read more about how Webstacks helped Circle redesign its entire website here!
🌈 Colorful, pastel gradients
✅ Custom icon designs
🌀 Curved sections to accentuate their brand
🍔 Well-organized menu
Next, we turn to Inter Protocol - an unmistakable gem in Web3 websites. Obviously the full-screen hero animation is the staple of this design, and that bright yellow background compliments the dark copywriting very well.
If you keep scrolling, there are so many cool components that make this digital experience one-of-a-kind. The embedded Tweets, roadmap, and "Crowd Tracker" are all executed brilliantly.
Even from the design to its tech stack, everything about this site is enterprise quality. Inter also used Contentful, which is one of our favorite headless CMS platforms here at Webstacks.
Definitely check this one out for yourself!
🎢 Captivating motion design
💛 Bright yellow background
🔠 Bold copywriting
🛠️ First-class tech stack
Step into this truly immersive experience at the Bored Ape Yacht Club! First, the attention to detail here is incredible - the wall art, the arcade games, the subtle animations, and the sound effects bring this fictional bar to life.
This is an excellent example of something that differentiates an NFT project and its community. Not every NFT project goes above and beyond outside of the artwork for its collectibles. And not many are able to create such a strong brand through its website. Major kudos to Yuga Labs for knocking it out of the park with this one.
😯 Immersive design
👁 Attention to detail
🦍 Brand building
Looking to take your Bitcoin out of cold storage and turn it into a productive asset? Definitely check out Zest Protocol!
Zest is an innovative way to put your BTC to work to earn more BTC, or borrow against your own BTC.
Our team here at Webstacks designed this site, and couldn't be more happy with how it turned out! We helped Zest find a style that doubled down on its orange-y branding. Some highlights for us are the deep gradients, dark mode with bold white text, of course the orange flowing across the screen in the hero.
This website is freshly squeezed, juicy, and most certainly, zesty.
🍊 Doubling down on brand identity
🌚 Dark mode FTW
ℹ️ Information hierarchy
Next up, we have "The Incubator of the Interchain", Juno. There are a couple of things that this design executes extremely well - color palette and illustrations.
The color of the page copy is a great alternative to the conventional plain white. Moreover, the pastel red really pops in contrast to the tan and the dark background.
We also love the illustrations, which pay tribute to the DAO-like nature of the network. And, their iconography (including their logo) is on point.
🔴 Exceptional color palette
🚀 Super cool imagery
🖊 Compelling and relatable copywriting
Next, we have one of the largest CeFi exchanges in the US - Kraken. If you’re looking for a fiat-to-crypto onramp for Bitcoin, Ethereum, or alt coins, Kraken is there to help.
Right from the homepage, it is obvious that Kraken understands its main audience of crypto novices just by analyzing its web design. Here are a few reasons that make us say so:
The copywriting is crafted for people searching for the best platform to start turning cash into cryptocurrency.
The “buy crypto” and “start” CTAs address exactly what crypto beginners are looking for.
The hero component on the homepage features an image of their mobile app (where a majority will be finding and interacting with Kraken).
The plethora of trust signals are designed to make new users feel safe putting their money into Kraken.
Overall, this CeFi website is well-executed and is certainly one of the many reasons Kraken is a leader in their space.
👉 User-centric design
🟪 Unique and memorable color scheme
🎯 Plenty of CTAs
Let's turn our attention to MultiversX - previously known as Elrond. The rebranding to MultiversX reflects its broader vision to enable a new phase of development and applications beyond its original scope.
Now, MultiversX leans into its name and takes a much for futuristic approach to its identity. We can observe neon colors, deep space imagery, and lively animations. There's also a ton of social proof and strategic messaging that helps position MultiversX as a go-to network for dapps and other Web3 infra.
🪐 Galactic design
🤝 Ample trust signals
🔮 Epic illustrations
Decentralized exchanges (DEX) allow anyone with a digital asset wallet (more on these later) to buy and sell cryptocurrency tokens without requiring an intermediary.
Unless you know what you're doing, trading digital currency on a DEX can feel overwhelming, especially when there are real amounts of money on the line.
To welcome, reassure, and send trust signals to novice crypto traders, decentralized exchanges like 1inch, Uniswap, and Raydium emphasize simple UI designs.
Not only is the text super legible, but all the user needs to do is choose the token they have, the token they want, and set the amount they'd like to swap.
Because 1inch is a DEX Aggregator, they find the best trade for you across multiple DEXs to give traders the best possible price and lowest gas fees.
1inch displays this important information including the expected number of tokens they will receive, expected gas fees, and the trade route so users know exactly what is happening behind the proverbial curtain.
🔥 Prancing unicorn animation in the hero
🌎 Designing with universally understood icons
🆒 Providing hover state tooltips, to help users learn how to use the interface
📈 Offering intuitive analytics with an embedded trading chart
Want to see some sick gradients? Check out Celestia.
Unlike traditional monolithic blockchains that handle all core functions (execution, settlement, consensus, data availability) within a single layer, Celestia decouples these functions into specialized layers. As a result, this modular approach allows for more flexibility, scalability, and interoperability.
Throughout their site, Celestia does an excellent job of emphasizing this idea of modularity. Whether it's their visuals, or the way that they speak, it's very clear what makes Celestia different than any other chain.
🌈 Gradients, gradients, more gradients
🔥 Clear, snappy copywriting
✏️ Animated explainers
Web3 wallets should be simple. Whether you want to send tokens, swap assets, or collect NFTs, users want a familiar, intuitive UI that hides the complexities of the chain. That's where Family comes in.
In addition to their app, Family also has a super clean website. They utilize simple design elements that clearly explain what Family is, how their app works, and why you can trust them.
Family does so by effectively using animated product illustrations, which give users a peek into the actual UI of the product.
🌈 Playful illustrations
🔥 Clear, snappy copywriting
✏️ Animated explainers
Next, we have another popular DeFi app, Aave. If you’re looking to lend or borrow crypto assets on Ethereum without a middleman, Aave is a platform to check out.
In terms of design, let’s start by just taking a second to appreciate Aave’s cute ghost mascot. Their branding is on point, including their logo and brand colors.
Moreover, the homepage hero features a mesmerizing, lava-like animation. Your eyes are then drawn towards the +$8 billion dollars of capital in Aave markets. The trust signals continue with more statistics and a list of security firms that audit the protocol. Overall, this design is effective at establishing credibility and encouraging engagement.
The UI of Aave’s application is also extremely intuitive, which is crucial when it comes to DeFi platforms. All the information a trader needs is displayed in a neat manner. With so many different networks and markets, things can easily get complicated. However, Aave has found a solution by following simple web design principles.
👻 Fun logo
🌈 Vibrant colors
🤝 Trust signals
Audius is paving the way for what the future of music can look like through their musician-first platform and token $AUDIO.
Along with the inspiring mission of giving autonomy back to musicians, Audius has a great deal of personality across its website and music streaming platform.
They’ve embraced Web 3.0 website design trends, such as gradients and heavily blurred drop shadows, but what we enjoy most is how their design is unique to their mission.
As far as listening to music on Audius, the experience is similar to Soundcloud and easy to explore. They’ve done an excellent job at integrating what works with other music streaming UIs while remaining incredibly expressive and on-brand.
It is design choices like these that make building a community much easier. Of course, design is one small piece of the puzzle, but when something works well, the foundation for building community is much stronger.
Since your community is entirely one of a kind, show that you value them by providing well-designed user experiences.
Between Audius’ exceptional design and strong community, we look forward to seeing where blockchain-based music streaming takes the music industry.
🎵 Design elements that allude to their mission
🔨 Building off of what already works in the traditional space
🔥 Engaging animated visuals
Ledger is a hardware wallet that offers crypto holders the highest levels of security for protecting their digital assets. Because hardware wallets are not connected to the internet, the attack surface for getting hacked is significantly reduced.
Ledger's design is a standout within crypto! With such a strong presence in the space, the hardware wallet's website plays a key role in establishing its own unique brand identity.
Because Ledger is selling digital asset security, their website must exhibit the unrivaled durability, security, and trustworthiness of its products.
In many ways, Ledger does what Apple does really well - they let their product shine, highlighting the craftsmanship, simplicity, and industrial-grade quality.
Ultimately, Ledger put forward an enterprise-level website that wonderfully complements their brand and wallets.
💬 Letting the product speak for itself
🌚 Dark Mode
🤖 Awesome typography
🤝 Trust Signals
Blocknative is bringing simplicity to the most complex part of Web 3.0: the mempool.
They’re another client of ours here at Webstacks, and they’ve truly embraced the Web3 design style that’s been the focus throughout this article.
As you scroll their website, you’ll notice highly saturated gradients, dark backgrounds, interactive elements that demonstrate how the product works, and Easter Eggs that when discovered, switch your view from light to dark mode!
With the passing of EIP-1559, and the recent London Hard Fork, how Ethereum manages gas (Gwei) prices have changed.
To give builders and traders reliable gas prices to cost-effectively execute smart contracts, Blocknative updated their Ethereum Gas Estimator.
Check out how Webstacks designed and developed Blocknative's Gas Estimator here!
Tools like gas estimators, impermanent loss calculators, and DeFi dashboards are great ways for blockchain startups to attract users to their site and earn new business by providing immediate value to website visitors.
🌈 Gradients on text
🌚 Dark mode
🤝 Multiple trust signals
🖌️ Product animations
Developed by the team behind popular projects like CryptoKitties and NBA Top Shot, Flow is a blockchain designed for creating NFTs, gaming apps, and other decentralized applications.
Their homepage hero section features tons of exciting visuals from projects being built on Flow. And if you keep scrolling, there are really neat animations as you move from section to section.
Flow knows it needs to showcase its growing ecosystem, and its website is an important tool for generating hype. Effective web design is essential for intriguing visitors and turning them into users.
🌈 Pastel background
↕️ Neat scrolling effects
📹 Videos and people-centric visuals
When game design meets web design like Gods Unchained, it creates an immersive user experience that any fan of video games can appreciate.
There are so many well-designed fantasy-themed elements; you can tell that care was put into the smallest of details, too, with even the dividers being styled to match.
One of the worst aspects of traditional games is ownership of the items and achievements you earn by investing countless hours playing a game.
Using NFTs, in-game items can be provably owned by the players, and sold on exchanges, moving the industry from a pay-to-play model to a play-to-earn model.
Being a core value proposition of blockchain-based video games, Gods Unchained boldly leans into this selling point with its poignant copywriting.
One of our personal favorite sections is this card section. They could have done a standard card UI design with some fantasy icons, but no. Instead, the cards were given full card deck treatment with beautifully done textures and accents.
Founded by former creators of Magic the Gathering, it's clear Gods Unchained knows their target audience and plays into the fantasy-style game design trends.
The only thing unchained is the design team's creativity. (+1 charisma)
🎮 Fully embracing the fantasy gaming theme
🪄 Beautifully designed cards
🎨 Stunning illustrations
🧝♀️ WoW/MTG vibes
If you’re into crypto gaming, you may have heard of Star Atlas.
The space-themed RPG quickly ascended into headlines back in 2021 with captivating gameplay footage from their metaverse. Beyond anything in-game, their website is absolutely mesmerizing. It doesn't follow the same format as most video game websites do. It is truly an “experience”, starting with how you enter and navigate the website.
After clicking “Enter”, you are teleported into the world of Star Atlas. As you scroll, you watch as the page transforms right in front of your eyes.
The experience is so unique and memorable, that it makes it hard to not want to give the game a try. In our opinion, this is the peak of web design in crypto gaming - and perhaps gaming in general.
📐Use of dimensionality
📽️ Product showcasing
🚀Intergalactic vibes
Iron Fish is a Layer 1 blockchain that aims to provide the strongest privacy guarantees on every cryptographically secured transaction.
Blockchain technology, being born from the cypherpunk forums, is rooted in privacy, security, and decentralization. While this ethos permeates the entire industry, nowhere else is it more pronounced than the privacy token sector.
If you're building a privacy competitor to long-established tokens like Dash and zCash, you need to take privacy - from protocol design to marketing - to the logical extreme. From Iron Fish's name, logo, and no-nonsense messaging, their priorities are clear.
And what’s better than a cool name like Iron Fish? Even cooler fish illustrations.
While one could argue that fun, creative illustrations are antithetical to something that should be seen as private, secure, and hardened, brands in crypto still need personality to attract the attention and support of new users.
Iron Fish’s style is unlike any other layer 1 blockchain. It’s fun, it’s wacky, and we don’t know about you, but we 100% trust this fish.
🔒 Direct messaging
🐠 Fun illustrations
➡️ Clear site flow
A client of Webstacks, Trust Machines is a start-up that is growing the Bitcoin ecosystem with decentralized applications and blockchain technologies.
At the beginning of our engagement, the Trust Machines website had a simple, one-page site for their manifesto. With little to work with, our job was to construct a complete Web3-inspired brand identity that was futuristic, elegant, and memorable.
While Trust Machines is building on Bitcoin, the team wanted a color palette that was independent of Bitcoin’s iconic orange. What we came up with was a unique scheme consisting of dimensional green gradients.
Paired with dark mode and white text, this made for amazing contrasts. The 3-D illustrations seen throughout the website follow the same style, and help give the website (and Trust Machines) a distinct style and personality.
Read more about the Trust Machines website redesign here!
🌌 Spacey elements
🖥️ Unique typography
📄 Organized page layout
Worldcoin is on a mission to create a global, digital financial and identity network for everyone.
Their website revolves around the globe (quite literally). There are all sorts of illustrations and copywriting relating to the grand scale of Worldcoin's mission. When you have synergy between your design, messaging, and your products, it makes for a very strong brand.
💪 Large, powerful headings
📈 Live Worldcoin stats
🌗 Mix of light and dark mode
As a bonus, we just had to include Curve Finance's token swap UI from 2021. It topped our list back when we began this Web3 design series a few years ago. And while Curve's newer design combines retro with futuristic styles, we're bigger fans of the OG version.
Do you find yourself reminiscing about the 90s and wishing to relive some of the original World Wide Web experiences?
Well, look no further.
Curve embraced the 90’s aesthetic and took it to the next level.
While the interface and color scheme may not be the most welcoming or user-friendly, from a purely “for fun,” standpoint, we still adore everything about it.
🌀 90's aesthetic
☀️ Vibrant logo
🆒 Nostalgia
There we have it— 24 examples of Web3 websites that stand at the top of the blockchain industry.
Whether you follow the trends or challenge them, we hope you took inspiration from this list. If you learned something, share it on Twitter or your favorite Discord server.