Podcast

The podcast that explores how B2B tech companies can leverage their websites for efficient, predictable, and scalable growth.

Latest EPISODE

Episode 4: Website Tactics the Fastest Growing B2B Tech Companies Use with Camille Trent of PeerSignal

Camille Trent

episode 3

Episode 3: The New Look of SEO in 2023 with Farzad Rashidi of Respona

Farzad Rashidi discusses the "new look" of SEO and content strategy for B2B SaaS websites in this episode.

episode 2

Episode 2: Getting Customer-centric Content Right with Yaag Ganesh of Avoma

Yaag Ganesh shares how Avoma's content drives demand, retention, and evangelism.

episode 22

Season 1 Episode 22: Why B2B Tech Content Strategies Can't Focus on Keyword Volume Alone

Rand Fishkin, ex-CEO of Moz and CEO at SparkToro, talks about audience influence, SparkToro's positioning, evolving B2B tech buyer journeys, marketer's struggle to adapt, and issues with SaaS product design.

The podcast that nerds out on B2B tech websites.

The era of the brochure website is over. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for efficient, predictable, and scalable growth.