In this episode, I speak with Alan Gleeson, CEO and Co-Founder of Contento—a headless CMS specifically made for B2B SaaS marketers—about his strategy behind launching in a crowded space with ~80 competitors.
We also talk about:
The benefits of headless CMS, specifically for B2B SaaS marketers
The importance of positioning
What B2B SaaS is getting wrong with GTM (Alan's answer was very thoughtful here)
The roles websites play in revenue growth
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