51 min

Episode 2: Getting Customer-centric Content Right with Yaag Ganesh of Avoma

In this episode, I speak with Yaag Ganesh, Director of Content Marketing at Avoma and four-time book author, to discuss how his approach to content marketing has positioned Avoma’s website as an educational platform that helps prospects and customers tackle pain points outside the realm of its product while still driving demand, activation, retention, and evangelism for its product. Let’s get into it.

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