Episode 9: Marketing in a Young Product Category in 2023 with Drew Brucker of Lasso

In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.